Navigate AdTech Complexity with Single Grain's Strategic Consulting

We help you conquer the fragmented AdTech landscape with expert guidance on platforms, integrations, and technologies that deliver measurable ROAS. Our team turns overwhelming options into clear strategies that drive real business growth.

Why Your Brand Needs AdTech Expertise

The digital advertising ecosystem has become increasingly complex. Platforms multiply, privacy regulations tighten, and AI transforms targeting capabilities daily.

At Single Grain, we cut through this complexity to help you maximize your ad spend across:

Platform Integration

DSPs, SSPs, DMPs, Ad Exchanges, Measurement Tools

Data Strategy

First-party Data, Privacy Compliance, Attribution Modeling

AI & Automation

Predictive Bidding, Creative Optimization, Audience Targeting

Channel Diversification

Social, Search, Video, CTV, Retail Media, In-App

Ready to maximize your ad spend?

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How We Help You Master AdTech Complexity

We don't just recommend platforms and walk away. Our team guides you through a strategic process that turns AdTech chaos into controlled, measurable performance.

Map Your Current AdTech Stack

We audit your existing platforms, integrations, and data flows to identify inefficiencies, gaps, and opportunities. This comprehensive assessment reveals where you're losing money and missing conversion opportunities across your advertising technology ecosystem.

Build Your First-Party Data Strategy

With third-party cookies disappearing, we develop robust systems to collect, organize, and activate your first-party data. We implement the right consent management, data collection, and segmentation tools to future-proof your targeting capabilities.

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Streamline Platform Integration

We evaluate which DSPs, SSPs, and ad platforms align with your goals, eliminating unnecessary tech and consolidating your stack. This reduces redundancy, improves cross-channel measurement, and creates a more efficient spending strategy across platforms.

Implement AI-Powered Optimization

We deploy advanced AI tools for creative testing, bid management, and audience targeting. Our approach balances automation with human oversight to ensure algorithms serve your business goals while maintaining brand safety and budget control.

Establish Holistic Measurement

We build custom attribution models that track performance across platforms and measure incremental lift, not just clicks. This connected approach lets you see exactly which channels and tactics drive real business outcomes, not just vanity metrics.

Our Services

Our AdTech consulting services help you navigate complexity, optimize performance, and drive better returns from your advertising investments.

AdTech Stack Assessment & Design

First-Party Data Strategy

Programmatic Excellence

AI & Automation Implementation

Cross-Channel Measurement

Retail Media & CTV Strategy

Compliance & Brand Safety

Platform evaluation Integration analysis Vendor selection Tech stack roadmapping Implementation planning Cost efficiency analysis Workflow optimization

Data collection architecture Consent management Audience segmentation Data activation frameworks Privacy compliance Customer journey mapping

DSP strategy & selection Bid strategy optimization Inventory quality analysis Private marketplace development Deal ID management Supply path optimization

Predictive bidding setup Dynamic creative optimization Audience expansion modeling AI testing frameworks Automation rules configuration Performance monitoring

Attribution modeling Incrementality testing Unified reporting dashboards ROAS analysis Channel mix optimization Customer lifetime value tracking

Retail network selection CTV planning & buying In-store attribution Streaming inventory assessment Cross-device targeting Closed-loop measurement

Privacy regulation audits Brand safety protocols Fraud prevention Viewability optimization Policy development Verification tool implementation

The Single Grain Difference: What a Great AdTech Consulting Partner Looks Like

We're Platform-Agnostic

We don't push specific vendors or take commissions from tech partners. We recommend only what's right for your business, whether that's enterprise platforms or specialized point solutions. This vendor-neutral approach ensures you get the best stack for your specific needs.

We Bridge Technology & Marketing

Our team combines deep technical knowledge with marketing strategy expertise. We translate complex AdTech concepts into business language your entire organization can understand, ensuring adoption and alignment from both your marketing and technology teams.

We Focus on Implementation

We don't just deliver PowerPoints with recommendations. Our team provides hands-on support through platform selection, integration, testing, and optimization. We ensure your AdTech investments actually get implemented and deliver measurable returns.

We Keep You Future-Ready

The AdTech landscape changes constantly. We continuously monitor emerging technologies, privacy regulations, and platform shifts to future-proof your strategy. You'll stay ahead of disruptive changes instead of scrambling to react after they happen.

Ready to Master AdTech?

Stop wasting budget on disconnected ad platforms and fragmented measurement. Your competitors are building integrated AdTech stacks that maximize every dollar. While they struggle with implementation and adoption, we'll help you create a streamlined, performance-driven advertising ecosystem. Let's turn AdTech complexity into your competitive advantage.