Boost Hotel Bookings with Single Grain's Omnichannel Marketing Approach

We help your hotel appear where travelers actually search—not just on OTAs, but across Google, social media, and AI recommendations. Our team builds visibility that drives direct bookings and maximizes revenue.

Why Your Hotel Needs to Be Everywhere

Today's travelers research across multiple platforms before booking, with 57% making hotel reservations online. OTAs aren't your only competition anymore.

At Single Grain, we ensure your hotel stands out in all these critical booking channels:

Search & Metasearch

Google, Bing, Google Hotel Ads, TripAdvisor, Kayak

Social Platforms

Instagram, TikTok, Facebook, Pinterest, YouTube

Direct Booking Channels

Website, Email Marketing, Loyalty Programs

Emerging Technologies

Voice Search, Visual Search, AI Assistants, Virtual Tours

Ready to increase direct bookings?

Let's Talk

How We Help Your Hotel Stand Out and Convert

We don't just place random ads and hope for bookings. Our team builds a comprehensive hotel marketing strategy that puts your property in front of high-intent travelers at every stage of their booking journey.

Identify Your Ideal Guest Profiles

We research what different traveler segments actually search for—from business travelers to leisure guests to wedding planners. Our team finds the high-intent keywords and questions that drive real bookings, whether people are researching on OTAs, social media, or asking AI assistants.

Analyze Competitive Advantages

We track how competing hotels perform across each channel, from SEO rankings to social engagement to metasearch visibility. This reveals exactly where they're underperforming and where your property can quickly gain market share.

Ready to outperform OTAs?

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Create Platform-Specific Strategies

Different channels require different approaches. We optimize your content for search engines with structured data, create immersive visual experiences for social feeds, and develop AI-friendly content that gets recommended to potential guests.

Build Direct Booking Funnels

We create seamless paths to conversion, from attention-grabbing social content to email marketing that delivers $36 ROI for every $1 spent. Your stunning property photos become compelling ads, engaging social posts, and persuasive booking pages.

Measure Booking Attribution

Our reporting shows exactly which channels are driving reservations and revenue. You'll see performance across search engines, social platforms, and direct booking efforts so you know precisely where to invest for the highest returns.

Our Hotel Marketing Services

Our specialized digital marketing services help your hotel attract more travelers, convert them into direct bookings, and turn those guests into loyal advocates.

Hotel Website Optimization

Search & Metasearch Marketing

Social Media & Content Marketing

Email & Direct Marketing

Paid Media & Retargeting

Analytics & Performance Tracking

Strategic Revenue Management

Mobile-first design Direct booking engine integration Virtual tour implementation Room comparison tools Hyper-local content development Special offers showcase Lightning-fast page loading

Google Hotel Ads management TripAdvisor sponsored placements Local SEO optimization Schema markup for rich results Voice search optimization Competitive rate monitoring

Platform-specific content creation Short-form video production User-generated content curation Social commerce integration Micro-influencer partnerships Visual storytelling campaigns

Segmented email campaigns Abandoned booking recovery Pre-arrival engagement Post-stay nurturing Loyalty program promotion Personalized upsell sequences

Multi-channel advertising Seasonal campaign planning Retargeting website visitors Look-alike audience targeting Geotargeted promotions Custom intent audiences

Booking attribution modeling Revenue performance tracking Channel ROI analysis Competitor benchmark reporting Guest journey mapping Conversion funnel optimization

Rate parity monitoring Demand forecasting Promotional calendar development Channel distribution strategy Limited-time offer creation Seasonal pricing optimization

The Single Grain Difference: What a Great Hotel Marketing Partner Looks Like

We Understand Hospitality

We don't just apply generic marketing tactics to hotels. We understand the unique challenges of the hospitality industry—from seasonality to rate parity to the rise of OTAs. Our strategies reflect the actual guest booking journey, not just digital marketing theory.

We Focus on Direct Booking ROI

Our strategies aim to reduce your dependency on OTAs with their high commission rates. We track revenue, not just traffic, ensuring every marketing dollar works toward improving your bottom line through direct bookings.

We Build Comprehensive Systems

Your hotel needs more than disconnected marketing tactics. We create integrated strategies that connect your PMS, CRM, and marketing platforms for a unified view of each guest. This powers personalized marketing that drives loyalty and repeat stays.

We Stay Ahead of Travel Trends

While others are just discovering TikTok, we're already optimizing your content for voice search and AI recommendations. We constantly research emerging travel behaviors so your hotel captures bookings from early adopters and traditional travelers alike.

Ready to Take Back Control from OTAs?

Stop surrendering your margins to booking platforms. Today's travelers research across Google, TikTok, Instagram, and AI assistants before deciding where to stay. While your competitors rely solely on OTAs, we'll help you build visibility and direct booking channels that maximize your revenue. Let's put your property in front of high-intent travelers at every stage of their journey.