Updated December 2023.
There’s a seemingly infinite number of SEO companies out there, many of whom will promise you the moon. But which is the best SEO agency? Which ones will actually deliver? Which agency can you trust to provide a legitimate service with tangible, measurable results?
Most importantly, what should you be looking for to determine the agency that best fits you and your business’ goals?
In this comprehensive guide to the best SEO agencies, we’ll do the legwork for you and let you decide.
Best SEO Agency: 6 Top-Tier Choices
1) Single Grain
Specializes in: Full-service SEO
Top 3 Clients:
Single Grain is a full-service digital marketing company with 12+ years of experience in SEO consultancy and strategy implementation. We’ll set you up with a specialist (not a fancy but worthless “dedicated account manager”) to focus on building website authority, fixing technical SEO and developing content marketing strategies that deliver long-term online success.
Our SEO campaign strategy consists of:
- SEO goal evaluation and KPI setting
- Keyword research
- Competitor analysis
- Technical SEO analysis
- High-quality link acquisition
- Voice search optimization
- Core web vitals optimization
- Content marketing and optimization
- Conversion tracking
- Search Console and analytics monitoring
- Regular reporting
Our proactive SEO services analyze your company’s strengths and use them to solidify your brand’s presence online. In addition, we constantly track your closest competitors to identify gaps in opportunities and capitalize on them to keep your business ahead of the rest.
Single Grain’s great work ethic has allowed us to work with some of the largest companies like Uber, Amazon, Lyft, Salesforce, Airbnb and other industry-leading brands, and consequently enjoys great reviews. We specialize in elevating your company above the competition.
For CEO Eric Siu and the SG team the pursuit of SEO growth is relentless. We’re continually exploring new frontiers in technology and marketing strategies to ensure that what works wonders for us also delivers exceptional results for our clients:
Companies should take advantage of programmatic SEO and AI-enhanced content while the iron is hot.
Here’s what we’ve been doing for people:
1. Create a topical map of keywords that have high intent (MOFU and BOFU). For example, if you’re HubSpot, you might aim for keyword… pic.twitter.com/Z3nsE8zXl6
— ericosiu (@ericosiu) July 28, 2023
Their expertise has helped Nextiva grow its brand and overall business
2) Ignite Visibility
Specializes in: Enterprise-level SEO, industry thought-leadership
Top 3 Clients:
- Tony Robbins
- 5-Hour Energy
- The Knot Worldwide
Ignite Visibility is a multi-national SEO firm driven by some of the industry’s leading experts.
A regular keynote speaker at industry events, founder John Lincoln is the author of Digital Influencer and has been recognized as among the top consultants in the game.
Their team of experts puts their deep understanding of search and marketing to work via custom SEO solutions that combine on-page and off-page strategies with clear communications that have produced strong results for major names like motivational speaker Tony Robbins and the 5-Hour Energy Brand.
Though the company boasts that they manage over $100M in advertising spend per year, their team of 110 full-time experts ensures a low employee-client ratio which ultimately means each client gets the time and attention they deserve.
Specializes in: Local SEO
Top 3 Clients:
- Santa Ana College
- Skin Spa New York
- F1 Boston Racing
For many small and growing businesses, local SEO is the key to success to ensure that your brand is highly visible when people look for products or services like yours in their area.
As their name implies, ReachLocal is an SEO firm that has carved out an enviable reputation as one of the best around when it comes to helping companies both large and small to use local SEO to its full effect.
The company is a proud partner with Google, Bing, Yahoo!, Yelp and Facebook. They use these platforms, along with their industry expertise, to help drive leads, increase sales, and boost brand visibility in local search.
Dive Deeper: 9 Factors that Can Immensely Boost Your Local SEO
4) Higher Visibility
Specializes in: On-page optimization
Top 3 Clients:
- Calibre Collision
- Allure Bridals
- Fitness 19
In 2020, Higher Visibility was named SEO Agency of the year by reputable industry news outlet Search Engine Land. They earned that thanks to the company’s honest, transparent approach and a commitment to really understanding the unique needs and goals of each individual client.
To meet those needs, Higher Visibility focuses on providing some of the best on-page optimizations in the business, striving to ensure that every page on your site is maximized to its full SEO potential.
One of the top SEO companies, Higher Visibility also promises to deliver clear, simple-to-follow yet easy-to-understand reports so that you can keep a close eye on the kind of return you’re getting on your investment.
Dive Deeper: 8 Essential SEO Reports to Create for Your Client
5) Duffy Agency
Specializes in: Multilingual and international SEO
Top 3 Clients:
- United Nations World Food Programme (UNWFP)
Local agencies may be a great choice for local SEO, but what if you’re expanding internationally and need to reach customers in multiple languages across multiple countries?
If your business is anything like the United Nations World Food Program or Niquitin, you turn to the Duffy Agency. They’ve carved out a niche as a successful multilingual SEO firm by channeling their wealth of international marketing experience into the research, development, implementation, and management of results-oriented SEO strategies.
Specializes in: E-commerce SEO
Top 3 Clients:
- Atlas Oil Company
- K2 Awards & Apparel
- Matco Tools
While many of the best SEO companies are well equipped to work with all kinds of businesses, those running an online store may prefer to work with a specialist who truly understands the unique pain points faced by e-commerce companies.
OuterBox is an ecommerce SEO specialist that proudly claims to have helped their clients drive over $5.3B in revenue by providing effective solutions for stores that run on all major platforms, including WooCommerce, Shopify, Magento, and BigCommerce.
Held in high regard by a number of marketing industry thought-leaders as the best ecommerce SEO agency to work with, OuterBox’s excellent reputation speaks for itself.
Dive Deeper: SEO for E-commerce Sites (Beginner & Intermediate)
What Is an SEO Agency?
Once, search engine optimization was all about choosing the right keywords and placing them appropriately and effectively throughout your website.
Today, SEO is a multifaceted operation, encompassing various elements essential for online success, including:
- Site Performance: Ensuring websites are fast, responsive, and user-friendly.
- User Experience: Crafting an interface that’s easy and enjoyable for visitors.
- Link Building: Establishing a network of quality links to enhance domain authority.
- Content Strategy: Developing relevant, engaging content that resonates with the target audience.
- Authority Building: Positioning a brand as a thought leader in its industry.
Managing these components effectively is a daunting task for most businesses. Moreover, with Google’s ever-evolving algorithms, staying abreast of SEO best practices becomes a challenge.
This is where an SEO agency steps in.
An SEO agency is a specialized marketing firm equipped with in-house experts for each SEO aspect, including:
- Website Audits: Analyzing and optimizing website structure and content.
- Link Building: Creating strategies to acquire quality backlinks, crucial for improving organic search traffic.
- Content Marketing: Developing and executing content plans that attract and engage the target audience.
- Overall SEO Strategy: Crafting comprehensive strategies tailored to enhance a brand’s visibility in search engines.
With a team of certified experts, SEO agencies easily keep up with the latest trends and algorithm updates of major search engines. They use this knowledge to tailor custom strategies for each of its clients that enhance online visibility, increase organic traffic and click-through rates and, ultimately, boost conversions for their clients.
Benefits of Working with a Leading SEO Company
Hiring a reputable SEO agency may cost money in the short-term, but the long-term results from an effective strategy can pay dividends in terms of organic growth and increased conversions.
Here are several key benefits of outsourcing your search engine optimization.
Keep on Top of Changing Algorithms
SEO companies’ expertise in adapting to Google’s algorithms which are constantly evolving is a major benefit for brands because it ensures that their websites continually align with the latest SEO best practices. This adaptability is crucial for maintaining and enhancing website rankings in search results, which directly impacts the visibility and organic traffic a brand receives.
Of course, brands can attempt to stay on top of changing algorithms themselves, but keep in mind that SEO is a complex field that requires specific expertise. It not only takes time, but misinterpreting algorithm updates can lead to ineffective strategies or, worse, practices that negatively impact a website’s ranking.
Implement SEO Best Practices
When brands hire SEO agencies, they gain access to a curated selection of effective SEO tactics, tailored specifically to their needs. These professional SEO services incorporate tools like Google Analytics that provide brands with detailed insights into their website’s performance and user behavior.
By focusing on proven (and constantly changing) SEO techniques, these agencies enhance the brand’s site performance, directly contributing to increased organic search visibility and higher user engagement. This strategic approach not only aligns the website with the latest search engine guidelines, but also ensures optimal functionality across various platforms and devices, significantly benefiting the brand’s online presence and reach.
Take Advantage of Better Backlink Building
By partnering with an expert SEO agency, brands can significantly enhance their backlink profile. These agencies specialize in securing high-quality backlinks from authoritative and relevant websites, an essential factor for boosting a brand’s website traffic and search engine authority.
SEO professionals use their established networks and expertise to identify and target the most beneficial linking opportunities. This strategic approach not only elevates the brand’s online credibility but also drives more targeted traffic to their website, offering a distinct competitive advantage in their market.
Range of Services Offered
When a brand engages one of the top SEO agencies, it benefits from a comprehensive suite of services that address all aspects of online visibility. This includes optimizing search traffic, effectively managing paid search campaigns, and meticulous project management.
By covering these diverse areas, many of which a regular business likely isn’t an expert in, the SEO agency ensures a cohesive and integrated approach to enhancing the brand’s digital footprint. This not only streamlines the brand’s SEO efforts but also leads to a more robust and effective online presence, crucial for attracting and retaining customers.
Customization and Personalized Strategies
The best SEO agencies don’t offer one-size-fits-all solutions. Instead, they provide customized SEO strategies tailored to the unique needs and goals of each client. This personalized approach ensures that every aspect of SEO, from content strategy to link building, aligns with the client’s objectives.
Save Time and Money
And, of course, most obvious of is is that outsourcing SEO is often more cost-effective than DIY approaches or hiring an in-house team. It saves time and resources, allowing businesses to focus on core operations.
How to Choose the Best SEO Agency
So, you’ve made up your mind that hiring an SEO firm is the best move for your business, but with so many options to choose from, there’s still the not-so-small matter of picking the right one.
Here are some tips to keep in mind when looking for quality SEO service providers, plus some common traits that set the top SEO companies apart from the rest.
Tips for Choosing an SEO Company:
- Do your research: Read reviews, compare prices, and look for agencies that specialize in your industry.
- Define your needs: Clearly outline your SEO goals and budget constraints.
- Compare options: Assess prices and services from various agencies.
- Seek references: Request past client details and read agency reviews.
- Ensure price transparency: Look for clear pricing and regular reporting from agencies.
- Industry focus: Choose an agency with expertise in your specific niche.
- Get a free consultation: This will give you a chance to ask questions and get a feel for the agency’s expertise.
- Set realistic expectations: SEO takes time and effort. Don’t expect overnight results.
- Track your results: Make sure the agency is providing you with regular reports on your SEO progress.
- Inquire about their SEO strategy: Understand how they plan to improve your search engine optimization, including keyword research and link building.
- Evaluate their technical SEO capabilities: Make sure the agency can handle the technical aspects of SEO that impact your site’s performance.
- Comprehensive services: Make sure they offer complete SEO solutions like keyword research and link building within your budget.
- Scalable services: Select an agency that can adapt their services to your evolving business needs as your business grows and your SEO needs evolve.
Key Factors to Consider:
- Experience and Track Record in Search Engine Optimization: The internet marketing agency should have a track record of successful past SEO campaigns. Look at their case studies and client testimonials, focusing on their expertise in improving search rankings and traffic.
- Understanding of Your Business and Industry: The agency should have a deep understanding of your business and industry, and the challenges it faces, in order to provide tailored – and not general – SEO services that align with your specific needs.
- Comprehensive Range of Services: Check if the agency offers a broad spectrum of services beyond SEO, like other digital marketing services. This includes content marketing, paid search advertising, social media marketing, and more.
- Transparency in SEO and Marketing Strategies: The agency should be clear about thee SEO and marketing strategy it can provide, and offer regular, detailed reports on the progress and effectiveness of their efforts.
- White-Hat SEO Methodology: Confirm that they employ ethical, white-hat SEO techniques that comply with search engine guidelines, avoiding any strategies that could risk penalties. White hat SEO includes keyword research, indexing and site architecture, on-page SEO (URL structure, H1 headlines, meta description, image SEO), and link building.
- Effective Communication and Support: Look for an agency that values open communication, offering consistent support and collaboration with your team. They should be available and easy to get a hold of.
- Customized Strategies: A top agency will provide customized SEO strategies for each client and each goal, particularly emphasizing content marketing, which is crucial for organic search success.
- Clear Pricing for SEO Services and Contract Terms: Understand their pricing structure for SEO services, ensuring it’s transparent and fits your budget. Check the contract terms to avoid long-term commitments before assessing their effectiveness.
- Use of Advanced Tools for SEO and Paid Search Campaigns: Inquire about the tools and technologies they use for SEO tasks, including keyword research and paid search campaign management, and make sure that they are industry-standard.
- Cultural Fit and Alignment with Your Business Values: Choose an agency that aligns well with your company’s culture and values, as this will ensure a smooth working relationship and a mutual respect.
- Referrals and Recommendations for SEO: Seek referrals or recommendations specifically for their SEO and marketing services from trusted business associates.
- Local SEO Expertise (if applicable): If your business targets local customers, ensure the agency has proven expertise in local SEO strategies, which are crucial for attracting location-based traffic.
- Adaptability to Future SEO Trends: The agency should not only be current with today’s best practices in SEO services but also adaptive to future changes in search engine algorithms and digital marketing trends.
* How to Write a Strong SEO Title Tag (with Formulas & Templates!)
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* 10 Underrated SEO Reporting Metrics That’ll Impress Your Clients
Ready to Work with the Best SEO Agency?
While each of the top six SEO agencies listed above are the very best in the industry, each one focuses on a different speciality. This means that a large part of choosing which one to work with comes down to seeing which of those specialities best aligns with your SEO goals.
But if you want a full-service SEO solution tailored to the unique nature of your business and the challenges you face, look no further than Single Grain. With SEO specialists and thirteen years’ in the business with results to show, we can help you truly level up your digital presence.
Schedule your FREE consultation with Single Grain’s SEO experts to discuss your specific campaign requirements. 👇
SEO Agency FAQs
Which is the best company for SEO?
The “best” SEO company varies depending on your specific needs and industry. Generally, the top search engine optimization companies are those with extensive experience, a proven track record of success, and a comprehensive understanding of the latest SEO trends. Read our article to discover several top agencies!
Who is the best SEO company in the USA?
The best SEO company in the USA is subjective and can depend on the type of industry and specific services required. It’s recommended to look for companies that offer a wide range of digital marketing services, have a strong reputation, and demonstrate success in diverse projects. Read our article to discover several top agencies!
How do I choose a good SEO agency?
To choose a good SEO agency, focus on their expertise in search engine optimization services, transparency in strategy and reporting, customizability of their services to your business needs, and their ability to stay updated with the latest SEO trends and algorithm changes. Read our article to discover more tips on choosing a good agency!
Who is the best SEO consultant?
The best SEO consultant is one who has extensive experience in the field, a solid understanding of how various search engines operate, and a track record of helping clients improve their online visibility and search rankings. They should also offer personalized solutions and keep up with the evolving landscape of SEO.