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This post originally appeared on Growth Everywhere, a marketing and business growth blog.
Hey everyone, happy Friday! I hope you have a great weekend planned, but before you take off, check out my five favorite marketing articles from this week:
- 8 Snapchat Content Ideas That Your Fans Will Love – Unless you've been hiding under a rock recently, you know that Snapchat is the latest hot platform. This Social Media Examiner post offers up eight great ideas to create Snapchat content that brings your account to life, like offer an exclusive look, share tips, and do a “10 snap questions” interview.
- WhatsApp’s Privacy Cred Just Took a Big Hit – If you use WhatsApp, you need to read this. WhatsApp updated its terms of service, and while not a lot will change, there is one big thing that will: they'll now share your phone number with Facebook (who acquired WhatsApp a couple years ago). Though they won't sell you number to advertisers, they will link your info to help Facebook “identify WhatsApp users and serve them more accurately targeted advertisements.”
- Google Warns It Will Crack Down on “Intrusive Interstitials” in January – As of January 10, 2017, Google will be penalizing (lowering the ranking) any web pages that have “intrusive interstitials” because this type of ad “can be problematic on mobile devices where screens are often smaller.” Some of the “problematic” interstitials include popup ads that cover the main content, standalone interstitials that the user has to dismiss before accessing the main content, and pages where the above-the-fold part looks similar to a standalone interstitial.
- On Your Next Big Deal? Double Your Pricing – The author of this article says that when he works with startups, he advises them to quote new customers a price that is twice as much as their current biggest customer. He emphasizes that this is not to rip off your customers, but to force you to think about providing a true solution to a big problem. For example, doubling your price may mean you build an extra feature or provide better on-boarding or upgrade your sales team.
- The Noob Friendly Guide To Link Building – If you want to rank well in search results, you need to build links and to help you build links the right way, this EPIC Ahrefs article gives you a “complete, noob friendly, guide to link building.”
In case you missed it:
Latest blogs from Growth Everywhere:
- GE 165: From 100-1,000 – How Jungle Scout CEO Greg Mercer Acquired Those First Customers with Webinars and Content Marketing – Interview with Jungle Scout CEO Greg Mercer: how they get conversion rates of 20% to 25% for their webinars when most people only get 10%.
- Marketing School: Where to Learn Marketing – Eric Siu & Neil Patel introduce Marketing School—a daily 10-minute podcast to share marketing insights with the world. Today’s topic: where to learn marketing.
Latest blogs from Single Grain:
- Cold Email Templates that Get Responses – 85% of U.S. retailers consider e-mail marketing to be one of their most effective strategies for customer acquisition. Here are cold e-mail templates that actually work.
- How to Get More Responses From Cold Emails – Cold e-mails are still the number one tactic for generating sales. With a catchy subject line and solid e-mail copy you'll skyrocket your reply rates.