We Have Driven Impact At

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Maximize Your Brand Narrative With User-Generated Content

Are you finding it tough to generate fresh, engaging content that resonates with your SaaS users?

You’re not alone. Many SaaS companies grapple with creating new content that encapsulates their unique software solutions, appeals to their target users, and promotes engagement across multiple platforms. A constant stream of original content can be challenging to maintain, yet it’s vital for software visibility and user retention.

The solution? Tap into the goldmine of user-generated content (UGC). Let your software users become the storytellers of your brand, helping you to generate a cohesive narrative that people can relate to.

At Single Grain, we specialize in leveraging user-generated content to achieve your SaaS brand goals. We understand the power of UGC and how it can foster a genuine connection between your software and its users, establishing trust and authenticity.

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Mastering UGC Driven Marketing Campaigns

As a leading agency specializing in user-generated content for SaaS companies, Single Grain is dedicated to helping your software solution harness the power of UGC. We provide strategic guidance on coordinating and optimizing user-generated content to amplify your software’s online visibility and user engagement.

Our approach involves using comprehensive analytics to understand what resonates with your software users. After studying your target user base, we curate a UGC strategy that aligns with your software’s ethos. We prioritize authenticity, ensuring that the UGC we leverage encapsulates the real voice of your users and presents a trustworthy image of your software.

We also recognize the importance of using UGC responsibly in the SaaS industry. While it is an incredibly powerful tool, we ensure all UGC used respects privacy rights and user permissions, crucial in a world where data security is paramount.

Single Grain’s UGC services for SaaS include:

  • UGC curation and management
  • UGC influenced content strategy
  • UGC-driven social media campaigns
  • UGC monitoring and analytics
  • UGC permission and rights management

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

Reddit Goes From 69M Visits/Mo To 200M Visits/Mo

In this episode, we discuss how Reddit's organic traffic increased from 69 million to 200 million visits per month. We attribute this growth to Reddit's user-generated content (UGC) and its voting system, as well as Google's emphasis on firsthand experience and expertise. We suggest content creators focus on experience, expertise, authority, and trust (EAT) to improve their rankings, as AI-generated content lacks these qualities. A notable highlight is our encouragement for marketers to demonstrate 'double EAT' creatively.

Learn More About The Work We’ve Done

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Amplify Brand Trust

— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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Level Up Your Marketing Without Increasing Your Headcount

Amplify Brand Trust