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Capturing the Lucrative Potential of Paid Search

Are you investing time and resources into your Los Angeles business’s paid search initiatives, yet not witnessing the desired returns or customer engagement? Perhaps you’re finding it challenging to stay abreast with the ever-evolving landscape of Google algorithms and PPC best practices?

These are prevalent issues that can hinder your business’s expansion and dilute your marketing endeavors in the City of Angels. Navigating this intricate and often daunting domain can be tough. However, mastering the paid search game can lead to an influx of high-quality leads, a surge in web traffic, and ultimately, a boost in sales. But how can you tap into this potential?

That’s where we step in. At Single Grain, we’re armed with a wealth of knowledge and experience in the paid search field. Whether you’re starting from ground zero or looking to fine-tune your existing strategy, we excel in crafting dynamic, data-driven paid search campaigns, specifically tailored for maximum impact and ROI in the Los Angeles market.

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We Specialize in Crafting High-Reward Paid Search Strategies

First, we delve deep into your business’s industry and target audience, crafting a bespoke paid search strategy that fits your unique needs and goals. This approach, honed by our experience in the diverse Los Angeles market, allows us to optimize your ad spend effectively.

After implementing the strategy, our work is far from over. We keep a vigilant eye on your campaigns, fine-tuning them based on performance data. This ongoing process is crucial in maintaining efficiency, enhancing conversions, and lowering cost per acquisition over time.

Our ultimate aim is not just to increase traffic to your website, but to draw in high-quality leads who are likely to become loyal customers. Partnering with us ensures your business reaps the maximum benefits from every dollar invested in paid search.

Our key paid search services, tailored to the dynamic Los Angeles business landscape, include:

  • PPC Campaign Management
  • Conversion Rate Optimization
  • Target Audience Research
  • Comprehensive Keyword Analysis
  • A/B testing and Continuous Optimization
  • Custom Reporting and Analysis

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Zapier's $575M SEO, Mind-blowing AI Data, Google AI Decline

Eric Siu and Neil Patel discuss Zapier's $575M monthly organic traffic through alternative keywords, stressing revenue optimization. They also cover Google's AI improvements favoring user-generated and e-commerce content over Reddit.

Frequently Asked Questions

  • What is an example of a paid search?

    An example of a paid search is when a company bids on a keyword like “healthy snacks” to show ads to users searching for that term, effectively reaching potential customers interested in those products.

  • What is the difference between paid search and SEO?

    Paid search results appear at the top and bottom of search engine results pages (SERPs), while SEO results are the organic listings shown in between.

  • What is an example of a PPC?

    An example of PPC (pay-per-click) is online advertising where businesses pay each time a user clicks on their ad, such as ads displayed on a search engine.

  • What is a PPC service?

    PPC service is an online advertising model where advertisers pay each time someone clicks on their ad.

If you were unable to find the answer you've been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Maximize Your ROI

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Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading
Entrepreneurs
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Level Up Your Marketing Without Increasing Your Headcount

Maximize Your ROI