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Maximizing Your Brand's Reach with Influencer Marketing

Have you been questioning the effectiveness of your influencer marketing efforts? More followers, yet lower than expected engagement volume, perhaps?

With the rapid boom in the digital world, influencer marketing has become a jumbled space. Algorithms are ever-changing, fake followers are rampant, and tracking return on investment is complex. Yet, despite these challenges, influencer marketing continues to be an incredibly effective tool when done correctly.

The first step towards success lies in choosing the right approach. In order to achieve a high return, targeted influencer marketing is vital. That’s where Single Grain steps in.

We take into account your brand identity and marketing goals to customize an influencer marketing strategy tailored just for you. We ease the burden of vetting, negotiating with influencers, and meticulously tracking each campaign’s performance. With Single Grain, your messaging is sure to hit the mark, and your return on investment can dramatically improve.

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High ROI Influencer Marketing by Single Grain

At Single Grain, we leverage data and innovative technologies to ensure you get the most out of your influencer marketing campaigns. By carefully vetting potential influencers, we make certain your brand is represented by credible personalities who resonate with your target audience.

Our strategy doesn’t just stop at selection. We apply time-tested approaches to develop winning tactics that provide substantial growth. Our keen eye for detail ensures each aspect of the campaign aligns with your brand voice and is optimized for maximum engagement.

With Single Grain’s expertise, your brand gains exposure to a larger and more targeted audience. The result? Increased brand awareness, stronger brand loyalty, and boosted conversion rates.

To ensure your success, Single Grain’s Influencer Marketing services include:

  • Influencer Discovery and Vetting
  • Campaign Creation and Management
  • Strategy Development
  • ROI Tracking
  • Content Collaboration
  • Audience Analysis

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

AirBnb and Olipop Ditching Paid Ads, Logan Paul’s New Influencer Strategy, Parasite SEO, and the Decline of Digital Marketing (Trends Dec 2023 Week 3)

In this episode, we delve into the most recent marketing trends. We spotlight Airbnb and Ollipop's shift from paid ads to organic content, analyze declining click-through rates, debunk the 'parasite SEO' myth, and discuss brand deals with Patrick Mahomes and Logan Paul.

Learn More About The Work We’ve Done

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What sets your influencer marketing services apart from others?

    Our influencer marketing services are a blend of creativity and data-driven strategy. Apart from identifying the right influencers for your brand, we meticulously plan campaigns that align with your brand ethos and target audience. Our team stays on top of influencer marketing trends, ensuring your strategy is fresh and relevant. We combine innovative approaches with precise analytics to deliver campaigns that truly resonate and convert.

  • How does influencer marketing differ from traditional advertising?

    Traditional advertising spreads a broad net hoping to catch as many consumers as possible. Influencer marketing, on the other hand, is a more targeted approach. By collaborating with influencers who have a strong connection with their followers, brands can reach specific audiences in a more organic, authentic way. Influencer marketing often leads to higher engagement rates, as recommendations from trusted influencers can be more persuasive than traditional ads.

  • Which social platforms work best for influencer marketing?

    The ideal platform depends on your brand, product, and target audience. While Instagram is popular due to its visual nature and high user engagement, YouTube, TikTok, and even LinkedIn can be excellent options, depending on your goals. Our team will help identify the best platform for your influencer marketing campaign, leveraging data and insights to ensure maximum reach and engagement.

  • How much should I budget for influencer marketing services?

    The optimal budget for influencer marketing varies depending on your goals, the size of your company, and the influencers you plan to work with. We provide tailored proposals, suggesting budget allocations that ensure effective reach and engagement with your target audience. Whether you’re a startup or an established brand, we strive to provide influencer marketing solutions that offer a substantial return on investment.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Amplify with Influencers

— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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Level Up Your Marketing Without Increasing Your Headcount

Amplify with Influencers