“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
Is your Florida-based business grappling with the challenge of capturing the right audience’s attention or finding your advertising budget draining away on ineffective campaigns?
It’s possible that your current display advertising strategy isn’t hitting the mark in the Sunshine State, leading to high costs and a disappointing ROI. The frustration of investing heavily in these campaigns, only to see lackluster results, can be both disheartening and financially taxing.
For a successful display advertising campaign in Florida’s dynamic market, a refined approach, strategic planning, and targeted placements are essential. This involves leveraging data-driven strategies, understanding the preferences of your local audience, and designing visually compelling ads.
Enter Single Grain. Our team of advertising professionals are adept at crafting high-performance display advertising campaigns that resonate with your audience, amplify brand awareness, and ultimately, fuel revenue growth in the Florida market.
At Single Grain, we’re experts in positioning your brand in the Florida market, ensuring it reaches the right audience at the right time. By harnessing advanced tools and technologies, we delve into your audience’s behavior and preferences, crafting compelling and tailored advertisements that resonate with them.
Our creativity is fueled by data. We shape a creative vision for your display ads that aligns with your brand’s overall marketing goals and speaks directly to your target audience. This high-level strategy is continuously monitored and optimized to ensure your ads are performing at their peak and delivering the expected results in the Sunshine State.
We understand that a one-size-fits-all approach doesn’t cut it in display advertising, especially in a diverse market like Florida. Therefore, our services are customized to meet your unique needs and drive the desired results.
Major services provided by Single Grain in Display Advertising:
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
In this episode, we discuss the latest trends and changes in the world of paid advertising. The conversation delves into the need for marketers to take a full-funnel approach and invest in impression-based ad channels to drive long-term growth.
Display ads typically cost between $0.50 and $2.00 per thousand impressions (CPM). On social media platforms, like Facebook and Instagram, CPM can range from $2 to $10.
The best platform for display advertising is Google's Display Network, which allows publishers to monetize their ad space effectively.
Display advertising networks are platforms consisting of over 2 million websites, videos, and apps where ads can be shown, reaching more than 90% of internet users globally.
Display advertising uses video, image, or text elements on third-party websites to promote products or services. Examples include banner ads and leaderboard ads for both desktop and mobile platforms.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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