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Get More Conversions from Your Traffic

Are you finding it challenging to transform a significant portion of your FinTech platform’s traffic into active users or subscribers? Have you invested in driving traffic to your platform, only to be met with underwhelming conversion rates?

This situation can be incredibly frustrating and costly – high traffic with low conversions can indicate a significant loss in potential revenue. But how can this be turned around in the complex world of financial technology? That’s where our conversion rate optimization (CRO) service steps in.

A bespoke CRO strategy can identify barriers that prevent visitors from converting in the FinTech landscape and implement tested solutions to overcome them. Single Grain, with its expertise in CRO and deep understanding of the FinTech industry, has a proven track record of producing high-converting platforms and can help you achieve the same.


High-Returning CRO Strategies: Single Grain's Specialty

At Single Grain, we begin by meticulously analyzing your FinTech platform’s performance and user behavior. Using sophisticated tools, we gather actionable insights about why users are not completing transactions or engaging with your financial services. Is there a problem with the platform navigation? Are there too many distractions? We find out.

Next, Single Grain devises a custom CRO strategy for your FinTech business. Through A/B testing, we experiment with different platform elements to determine what enhances conversion rates. Could a different headline work better? Would a streamlined payment process increase transactions? We answer your questions with data.

Single Grain then rolls out the winning elements across your FinTech platform. Our objective: to create the most intuitive, engaging and persuasive user experience that maximizes your conversions in the financial technology sector.

Single Grain’s conversion rate optimization service for FinTech includes:

  • Conversion funnel analysis
  • Platform UX audit
  • A/B and multivariate testing
  • On-platform survey
  • Landing page optimization
  • Analytics setup and goal tracking

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Zapier's Traffic Increase and $800M Expansion Halted by AI, Klarna AI Updates

Eric Siu and Neil Patel discuss Zapier's SEO traffic jump from 1.2 to 6.3 million monthly visits, attributing it to international pages and programmatic content. They touch upon the minor revenue impact of chat GPT-related pages, emphasizing the success of internationalization. The conversation shifts to the potential of AI across sectors, mentioning Tyler Perry pausing a studio expansion for AI's benefits, Klarna's AI chatbot's cost savings, AI's transformation of customer acquisition for SMBs, and efficiency increases in marketing agencies. A possible shift in spending from human labor to ad dollars or acquisitions is highlighted, alongside the M&A potential for companies not leveraging AI.

Learn More About The Work We’ve Done

Frequently Asked Questions

And We Have The Answers

  • What makes your approach to Conversion Rate Optimization (CRO) unique?

    In our squad, we have experts in conversion rate optimization service who are deeply knowledgeable about the intricate details of digital marketing, particularly within the FinTech sector. We firmly reject the notion of a universal solution. Instead, we customize our methodologies to align with your unique business structure, your intended market, and your objectives. By embracing a data-centric strategy, we guarantee that our actions are supported by dependable statistics, ensuring the highest possible conversion rates for your financial technology services.

  • How does Conversion Rate Optimization differ from other digital marketing strategies?

    While the expansive realm of FinTech marketing may prioritize boosting user engagement or brand recognition, Conversion Rate Optimization (CRO) is meticulously dedicated to transforming that engagement into revenue-generating actions. CRO is the intricate blend of art and science, compelling your platform users to act, whether that’s investing in a financial product, subscribing to an informative newsletter, or completing a user registration form.

  • Which platforms or channels do you optimize for Conversion Rate Optimization?

    Our conversion rate optimization strategies can be seamlessly integrated into all digital touchpoints of your FinTech enterprise. This encompasses your primary website, targeted landing pages, email communication strategies, social media channels, and even mobile applications. We are committed to ensuring that each interaction point delivers a smooth user journey, gently guiding visitors towards the actions that align with your business objectives.

  • How much should I budget for Conversion Rate Optimization services?

    The financial outlay for conversion rate optimization services can fluctuate significantly based on the extent of your FinTech initiative, the intricacy of your digital platform, and your distinct objectives. We are committed to designing custom-tailored strategies that offer the utmost value for your capital. Our primary goal is to assist you in amplifying user engagement and transactions, ensuring a substantial yield on your marketing expenditure.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Optimize FinTech Conversions

— Testimonials

Our Creds


— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading

Level Up Your Marketing Without Increasing Your Headcount

Optimize FinTech Conversions