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Finding Your Writing Voice in a Crowded Market

Are you finding it challenging to stand out in the bustling hospitality industry and effectively communicate your hotel’s unique offerings?

  • Your exceptional hospitality services aren’t resonating with your guests because your content lacks the allure.
  • You’re investing heart and soul into your hotel, but feel like you’re just another voice in the crowded hospitality sector.
  • Content writing for your hotel is time-consuming and you’re unsure if your efforts are laying the foundation for future guest loyalty.
  • You feel like you’re running in circles, creating content that doesn’t engage or entice potential guests.

Exceptional content writing is your golden key to standing out in today’s bustling hospitality landscape. It is the secret ingredient that fosters enriching relationships with your guests and transforms casual visitors into loyal patrons.

Single Grain understands the power of storytelling and how to weave it into captivating narratives. Our team of top-tier content writers can infuse your hotel’s digital content with the right tone, voice, and authenticity to captivate your audience.

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Single Grain: Your Content-Specialist Ally

Allow Single Grain, a premier content writing agency, to take on the task of content creation, freeing you to focus on what you do best – managing your hotel. We are experts in creating engaging content that resonates with your guests, sparks conversations, and encourages bookings.

Our experienced content writers understand that the perfect blend of creativity, strategy, and search-engine friendly methodologies can transform your hotel’s content from ordinary to extraordinary. Whether it’s blog posts about local attractions, articles on your unique amenities, web content for your site, or social media posts showcasing guest experiences, we use storytelling techniques that engage and delight your audience.

Single Grain isn’t just any content writing agency. We’re a partner dedicated to your hotel’s voice and vision. We’re committed to producing content that is tailored to your needs and speaks volumes to your guests.

In addition to content writing, our services include:

  • Blog post creation
  • Website content creation
  • Social media content creation
  • Search Engine Optimization (SEO)
  • Email marketing content
  • Ecommerce product descriptions for your hotel shop
  • And much more

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Dominating Social Media: What to Post

Neil and Eric analyze 2024 social media content performance, discussing high-engagement post types including text, user-generated content, and videos across platforms like Instagram, YouTube, TikTok. They explore AI-generated CTAs, content upgrades for higher opt-in rates, and the impact on SaaS products and marketing strategies. Highlighting the importance of AI in content creation and distribution, they offer insights into effective marketing tactics. Part of a series by marketing experts Eric Siu and Neil Patel, this episode shares valuable marketing tips and strategies.

Learn More About The Work We’ve Done

Frequently Asked Questions

And We Have The Answers

  • How does a content writing agency differ from a typical copywriting service?

    A content writing agency, when applied to the hotel industry, brings a comprehensive approach to crafting compelling narratives. Rather than just providing basic copywriting services, they concentrate on delivering meaningful experiences to your guests through words, aiming to captivate, enlighten, and prompt bookings. This approach aids in cultivating enduring bonds between your hotel and your patrons, nurturing loyalty and stimulating room reservations.

  • How can a content writing agency amplify my brand’s visibility?

    As a hotelier, you understand the importance of storytelling in creating a memorable guest experience. Content writing agencies excel at weaving captivating narratives around your hotel brand, making it more relatable and unforgettable for your guests. They employ effective SEO tactics to enhance your online visibility, tactically positioning keywords to draw in search engine interest. With a deep understanding of your target audience – the discerning traveler, they create content that strikes a chord, fostering engagement and amplifying your hotel’s digital footprint.

  • What types of content can a content writing agency provide?

    The breadth of a hotel-focused content writing agency is extensive, covering various content types. They have the capacity to craft everything from blog entries, feature stories, and research-based whitepapers to social media posts, email bulletins, and website text. The agency customizes the content to align with your unique hotel business requirements and goals, and to captivate your specific clientele successfully.

  • How can a content writing agency fit into my marketing budget?

    Engaging a content writing agency can be a financially savvy move in your hotel marketing strategy. They provide flexible services that can be tailored to different budgets, enabling you to receive top-notch content without straining your financial resources. By delegating content creation, you can conserve in-house resources and concentrate on other facets of your hotel business. Moreover, the boost in bookings and guest loyalty driven by expertly crafted content can lead to a significant return on investment.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Elevate Hotel Branding

— Testimonials

Our Creds

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— Our clients love us

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading
Entrepreneurs
start-growing

Level Up Your Marketing Without Increasing Your Headcount

Elevate Hotel Branding