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Maximizing Your B2B Marketing Impact

Are your B2B marketing efforts in the health sector not yielding the results you desire?

Perhaps you’re struggling to effectively reach healthcare professionals, medical institutions, or health-focused businesses. Your team might be investing significant time and resources into campaigns that aren’t resonating with your target audience, leading to subpar results and decreased productivity.

A successful B2B marketing strategy in the health industry requires a deep understanding of the healthcare landscape, comprehensive audience analysis, persuasive messaging that aligns with health regulations, and the right promotional channels that reach your target demographic.

With Single Grain, you gain a partner who understands these unique requirements of the health sector. We’ve assisted countless businesses in enhancing their brand reputation, boosting sales, and driving sustainable growth within this complex and ever-evolving industry.


Unleashing B2B Marketing Potential With Single Grain

At Single Grain, we are experts in crafting bespoke B2B marketing strategies for the health industry that cut through the clutter and deliver exceptional results. We delve into your healthcare business, market conditions, and audience demographics to formulate the ideal marketing blend for your specific needs.

With our data-driven approach, we pinpoint potential challenges and opportunities in your current strategy and fine-tune it for efficiency and effectiveness. Our team of health marketing specialists then harnesses the latest trends and tools to deliver targeted campaigns that resonate with your audience and inspire action.

By regularly monitoring campaign performance, we make data-informed adjustments to maximize your marketing ROI and ensure sustainable growth in the health sector.

Our B2B marketing services for the health industry include:

  • Market and audience analysis
  • Customized marketing strategy development
  • Data-driven campaign optimization
  • Performance monitoring and reporting
  • Multi-channel marketing management
  • Content creation and marketing

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

What’s Old in Marketing Is New Again, and What’s New Is Old

In episode #2630, we discuss "what's old is new again" in marketing. We highlight the importance of adapting industry-specific strategies to current market conditions and provide examples of how old marketing channels can still be effective. Additionally, we discuss limitations of relying solely on new marketing techniques and emphasize expertise, authority, and trust in creating valuable content.

Learn More About The Work We’ve Done

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • How can a B2B marketing agency help my company?

    A B2B marketing agency specializing in the health sector can empower your organization to amplify its brand visibility, stimulate lead generation, and secure successful business transactions. They possess the proficiency to pinpoint your business-to-business audience within the health industry, and craft customized communications that truly engage them. Furthermore, they hold the insights to leverage the most suitable platforms for reaching your audience, thereby driving meaningful engagement and fostering conversions.

  • What sets a B2B marketing agency apart from a traditional marketing agency?

    Unlike conventional agencies that concentrate on consumer-centric promotional strategies, a B2B marketing agency in the health sector tailors its approach to cater to other businesses within the healthcare ecosystem. Recognizing the distinct hurdles and intricacies of B2B sales cycles in the health industry, they are proficient in devising strategies that engage key decision-makers, thereby fostering business expansion and advancement.

  • What types of services do B2B marketing agencies offer?

    In the health sector, B2B marketing agencies provide an extensive array of solutions, encompassing patient-centric market research, brand development, health-focused content marketing, lead cultivation, email outreach, social media engagement, SEO optimization, and PPC advertising, among others. They collaborate with you to identify the most effective strategy for your healthcare business, crafting a personalized marketing blueprint that is in harmony with your objectives and financial plan.

  • How much should I budget for B2B marketing services?

    The budget you allocate for B2B marketing services in the health sector is contingent on numerous elements, such as your enterprise’s scale, the healthcare industry landscape, your intended audience, and promotional objectives. B2B marketing agencies, specializing in the health industry, provide an array of cost structures, from project-oriented to retainer-based. They collaborate with you to establish a financial plan that aligns optimally with your enterprise’s needs and your marketing aspirations.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Elevate Patient Referrals

— Testimonials

Our Creds


— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth


Level Up Your Marketing Without Increasing Your Headcount

Elevate Patient Referrals