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Maximizing Your B2B Marketing Impact

Are your B2B marketing efforts in the gaming industry not yielding the high scores you desire?

Perhaps you’re finding it challenging to connect with your target audience of game developers and distributors, or your marketing campaigns are not hitting the mark. Your team might be investing a lot of energy and resources into strategies that only deliver average results, affecting your overall game plan.

A winning B2B marketing strategy in the gaming world requires a deep understanding of the gaming market landscape, comprehensive player and developer analysis, compelling messaging, and the right digital arenas for promotion.

With Single Grain, you gain a co-player who understands these game rules. We’ve assisted countless businesses in the gaming industry in leveling up their brand reputation, boosting sales, and driving sustainable growth.

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Unleashing B2B Marketing Potential With Single Grain

At Single Grain, we’re not just a B2B marketing agency, we’re your strategic partner in the gaming industry. We understand the unique dynamics of this market and the importance of reaching the right audience with the right message. We craft bespoke marketing strategies that resonate with gamers and gaming businesses alike, ensuring your brand stands out in this competitive landscape.

Our data-driven approach allows us to identify potential challenges and opportunities within your current strategy, optimizing it for maximum impact. We stay ahead of the curve, leveraging the latest trends and tools in gaming and marketing to deliver campaigns that not only engage your audience but also inspire action.

We don’t just set it and forget it. We monitor your campaign performance regularly, making data-informed adjustments to maximize your marketing ROI and ensure sustainable growth in the gaming market.

Our B2B marketing services for the gaming industry include:

  • Market and audience analysis specific to gaming
  • Customized marketing strategy development for gaming businesses
  • Data-driven campaign optimization
  • Performance monitoring and reporting
  • Multi-channel marketing management
  • Content creation and marketing, tailored to the gaming audience

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

What’s Old in Marketing Is New Again, and What’s New Is Old

In episode #2630, we discuss "what's old is new again" in marketing. We highlight the importance of adapting industry-specific strategies to current market conditions and provide examples of how old marketing channels can still be effective. Additionally, we discuss limitations of relying solely on new marketing techniques and emphasize expertise, authority, and trust in creating valuable content.

Learn More About The Work We’ve Done

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • How can a B2B marketing agency help my company?

    In the dynamic world of gaming, a B2B marketing agency can be your secret weapon to elevate your brand’s visibility, stimulate lead generation, and secure successful deals. They possess the proficiency to pinpoint your ideal business clientele within the gaming industry and craft customized communication that strikes a chord with them. Moreover, they hold the acumen to leverage the most suitable platforms to engage them and catalyze player conversions.

  • What sets a B2B marketing agency apart from a traditional marketing agency?

    Unlike conventional marketing firms that concentrate on consumer-oriented strategies, a B2B marketing agency within the gaming industry is adept at promoting to other businesses in the gaming sphere. They grasp the distinct hurdles and intricacies of B2B sales cycles in the gaming world, and are proficient in crafting strategies that engage key stakeholders, thereby propelling business expansion.

  • What types of services do B2B marketing agencies offer?

    In the gaming industry, B2B marketing agencies provide an array of solutions, encompassing player behavior analysis, brand identity creation, content strategy, player acquisition, email outreach, social media engagement, search engine optimization, pay-per-click campaigns, and beyond. They collaborate with you to identify the most effective strategies for your gaming business and craft a tailored marketing blueprint that harmonizes with your objectives and financial plan.

  • How much should I budget for B2B marketing services?

    Allocating funds for B2B marketing services in the gaming industry hinges on several elements, such as the scale of your enterprise, the specific sector, your intended demographic, and your promotional aspirations. Agencies specializing in B2B marketing often propose an array of cost structures, from project-centric to retainer-focused, and collaborate with you to establish a financial plan that aligns optimally with your gaming business and its marketing targets.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Elevate Player Acquisition

— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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Level Up Your Marketing Without Increasing Your Headcount

Elevate Player Acquisition