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This post originally appeared on Growth Everywhere, a marketing and business growth blog.
Happy Friday, everyone! To help you get ready for the weekend, we've compiled a list of the latest in marketing news.
Here are my top five favorite marketing pieces from this week:
- Episode 33: The Ad Grid: How To Build Campaigns that Convert and Scale – On this Digital Marketer podcast, Molly Pittman shares her 7-step system for campaign and marketing strategy creation with Keith Krance. She discusses the fact that she used to create “one-hit wonder” campaigns, but they weren’t scalable, they didn’t reflect the customer journey, and there wasn’t a market and message match. Think about his: if you set up a bunch of ads, about 80% of those are going to fail, so if you’re using the same messaging for the same target audience, you’re putting all your rotten eggs in one tiny basket.
- FAQ: All About The Changes To Google’s Ad Layout On Desktop Search Results – Google is making a change that will get rid of ads that appear on the right side of search results—but on desktop computers only, which means that it will look more like mobile search results. As a (sort of) replacement, they’ll be implementing a fourth ad above search results for some commercial queries. What will this mean for advertisers in terms of impressions, CPC, CTRs, etc.? It’s too soon to tell, but this Search Engine Land post gives some great insights.
- How To Get Started With Accelerated Mobile Pages (AMP) – Another great piece from Search Engine Land, this one goes into detail about Google’s accelerated mobile page (AMPs) launch yesterday. This article describes what AMP is (“a relatively easy way to improve the speed of mobile websites”), how it works, and and how to mark up your mobile pages for a better user experience. It even provides a step-by-step “how to” for WordPress.
- How to Increase Website Traffic by 250k+ Monthly Visits – Ross Hudgens and his team didn’t just increase the web traffic for three of his clients, he came up with a repeatable process that anyone can follow. This is a truly epic piece in which he details how to create the right kind of content, what to promote, and what not to promote, to get results every time. As he says, the strategy is not hard—it’s the repeated execution and dedication that trips people up because it can be overwhelming. Bonus: he provides you with a free checklist for this process.
- When It Comes To High-Performing Landing Pages, It’s Not Long Or Short. It’s This… – For every digital marketing expert who says that long-form copy is best for your landing page, you will find an expert who insists that short copy is best because we’ve all got ADD. So which is it? This epic post gives us 8 examples—4 for long copy, 4 for short copy. This Daily Egg article makes it clear: success (conversions) doesn’t come from one or the other. Success comes from knowing when to write short and when to write long. Love it!
In case you missed it:
Latest blogs from Growth Everywhere:
- 21 EPIC 10x Content Marketing Examples We Can All Learn From – These days, all companies need to become media companies, and that means creating content. But if everyone is doing this, how do you stand out? The answer: 10x content!
- How Content Marketing Institute Founder Joe Pulizzi Got 165,000 E-mail Subscribers with 10x Content [podcast] – Interview with Content Marketing Institute founder Joe Pulizzi: from why web traffic is a meaningless metric to how to do content marketing right.
Latest blogs from Single Grain:
- Get Noticed: How to Adapt Your Epic Content for Best Visibility on Pinterest – Because Pinterest is so different from most other social media platforms, marketing your content here is not the same as other media. This blog post shows you how to do it.
- How To Write Blog Posts that Actually Convert Readers into Customers – Turning readers into customers doesn't happen automatically. They will remain readers unless you make a concerted effort to convert them. Here's how: