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Today we wrote an article for Search Engine Journal instead of our blog.

Here's an excerpt from it:

“Even the most seasoned optimization experts hit roadblocks when it comes to marketing their web sites. When these issues arise, the most common way to deal with them is through the use of pay per click advertising.

It is important to understand that search engine optimization has its limitations. With the introduction of Google’s Universal Search for example, more emphasis is placed on localized results as well as non-traditional web media. As a result of these new results pages, more opportunities arise for sponsored listings to perform.

Perhaps more importantly though, it provides paying advertisers using systems like Yahoo Search Marketing and Google AdWords to run very specific campaigns.”

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