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You can find plenty of companies on Facebook – but how many of them will give you a compelling reason to find them? This question encouraged us to check out companies big and small to see who is using Facebook to its full potential. Check out enticing introduction pages, fun slideshows, cool videos, exclusive content, shopping, and even recipes. See if you can find some inspiration for your company's Facebook page by checking out what these companies have done.
The Zappos landing page makes it clear: pressing Like is first priority when a user lands on a company page. Often, that visitor will not come back – but the news feed offers companies more chances to engage, as long as the user opts in with the Like button. This landing page works especially well because it offers exclusive content, and includes a catchy catch phrase (Let's be in a Like-Like relationship.)
Once users opt in, they can join the Zappos mailing list and interact with the other style-related features on the home screen. By uploading a photo, users can even get a chance to be featured as the Zappos fan of the week, as long as they are shown posing with their Zappos box. Having a dynamic profile picture also allows Zappos to continue peaking visitors' curiosity.
Chick-fil-A steps beyond the fan page and encourages more fan interaction, like creating and using a profile picture branded with the Chick-fil-A logo. If users add something Chick-fil-A-generated to their own profile, it creates exposure to their friends, and will lead more curious people back to the Chick-fil-A page. The fan page is also useful, providing the menu and a store locator.
Intel incorporates social proof into their fan page, celebrating 1 Million Likes in the profile picture. The landing page also provides a lot of bonus features to keep visitors interested, even before they have become a fan. The company's global emphasis is shown in the map displaying Intel locations and communities around the world. Clicking on the map connects users to location-specific Intel fan pages, like Intel Canada‘s page.
The MailChimp profile shows off the company's fun-loving corporate culture, perhaps even more than the services the company provides. Both the Meet MailChimp tab and the Facebook Photos include a number of photos of individuals on the MailChimp team. The photo albums include the Ugly Sweater Holiday Portraits and Chimp-napped describes how the cardboard MailChimp has run away. The personality makes a software service company not quite so dry.
A number of Etsy shops grow their own communities, and Emmy's Closet is no exception. By talking to customers and other shops on Facebook, Emmy's Closet shows itself as a small and caring store.
Emmy's Closet also uses the My Etsy app, which allows users to browse actual products that are for sale in the Esty shop. Customers can either click through to purchase items, or share those items with their friends on Facebook, allowing fans to show their own friends their favorite items from Emmy's Closet.
Oreo is another company which chooses and features Fans of the Week. The company emphasizes its global appeal by showing the city each fan is in, as well as their name and photo (with Oreos, of course).
The page also provides a number of recipes for Oreo fans who don't want to eat their Oreos plain. With clear navigation and great photos, it's clear that Oreo is trying to make the customer experience great.
The Ritz-Carlton Hotel Company uses its Facebook page to introduce users to the many locations of the Ritz-Carlton hotels, using a simple and elegant slideshow. The chain also dedicates a section to Ritz-Carlton's Community Footprints, incorporating a slideshow to celebrate the ways that its hotels have served their communities.
The page itself also “Likes” the location-specific Ritz-Carlton pages, like The Ritz-Carlton Resorts of Naples, encouraging fans to dig deeper and see if there is a page for a location they have enjoyed in the past or are looking forward to visiting.
Though Firehouse Subs is still a growing chain, its Facebook page looks as established as many other brands. Status updates help inform fans when the stores are having promotions or donating food to worthy causes. One fan even commented on the announcement of food donations and said “An act of kindness such as this will be rewarded!!! I tell everyone I know about you guys… & I have a BIG mouth!!”
The page also incorporates a store locator, which uses Google Maps to provide the contact information of the nearest Firehouse Subs location – down to catering information and approximate distance from the user.
KOA Kampgrounds uses a long profile picture to introduce the company and its business: camping. In its YouTube section, the company includes a number of videos taking place on KOA Kampgrounds across America. This helps the company to profile its different locations and show its expertise in all things camping.
Are there any other Facebook pages you would add to this list? Any fun opt-in messages, or exclusive discounts?