Maximize SaaS Growth with Single Grain's Bing Ads Expertise

We help SaaS companies capture high-intent B2B leads at lower costs through Microsoft Advertising. Our specialized team builds Bing Ads campaigns that deliver higher ROI while expanding your reach beyond Google.

Why Your SaaS Brand Needs Bing Ads

While everyone fights for attention on Google, smart SaaS companies are capturing quality leads at lower costs through Microsoft Advertising.

At Single Grain, we leverage Bing's unique advantages to grow your SaaS business:

Lower Acquisition Costs

30-40% lower CPCs than Google with conversion rates averaging 4.33%

B2B Decision-Maker Access

68% of B2B decision-makers use Bing at work with LinkedIn integration

Less Competition

37% lower auction pressure means better ad positions and results

Microsoft AI Advantages

Exclusive access to AI-powered targeting and predictive audiences

Ready to reduce CAC while growing faster?

Let's Talk

How We Maximize Your SaaS ROI on Bing Ads

We don't just copy your Google Ads and paste them into Bing. Our team builds a strategic Microsoft Advertising approach specifically engineered for SaaS customer acquisition.

SaaS Audience Mapping

We identify exactly how your ideal customers search on Bing, including technical decision-makers, budget holders, and end-users. Our research reveals the specific terms and questions these B2B buyers use when exploring SaaS solutions.

Competitive Gap Analysis

We analyze your competitors' Bing presence (or lack thereof) to find untapped opportunities. This reveals high-intent keywords with less competition and identifies messaging gaps you can exploit while others focus solely on Google.

Ready to outperform your competition?

Get Started

Multi-Stage Funnel Campaigns

We build campaigns for each stage of the SaaS buying cycle—from problem awareness and solution comparison to trial signup and enterprise demos. Each campaign uses specific ad formats and targeting to move prospects closer to conversion.

LinkedIn Audience Integration

We leverage Microsoft's exclusive LinkedIn targeting to reach B2B decision-makers by job title, seniority, company size, and industry. This powerful integration delivers 28% higher CTRs and connects you with enterprise buyers at scale.

Continuous Optimization System

Our proprietary optimization process constantly refines your campaigns based on performance data. We regularly test new keywords, audiences, and ad variations while scaling what works to continuously improve your customer acquisition costs.

Our Bing Ads Services for SaaS

Our specialized Microsoft Advertising services help SaaS companies attract, convert, and retain high-value customers at lower acquisition costs.

Strategic Campaign Architecture

Keyword Research & Selection

Ad Creation & Testing

Audience Targeting

Conversion Tracking

Performance Optimization

Reporting & Strategy

SaaS buyer journey mapping Competitor analysis Budget allocation planning Campaign structure design Ad group organization Negative keyword strategy SaaS funnel optimization

SaaS-specific keyword discovery Search intent analysis Long-tail opportunity identification B2B buying terms Technical specification keywords

Benefit-focused messaging Trial/demo CTAs A/B testing framework Dynamic keyword insertion Extensions optimization AI-powered ad variations

LinkedIn profile targeting Industry and company size segmentation Remarketing setup In-market audience selection Customer match implementation

UET tag implementation Multi-step funnel tracking Lead quality scoring Trial signup attribution Post-conversion analysis

Bid strategy management Quality score improvement Budget pacing Device performance analysis Geographic optimization

Custom SaaS metrics dashboards CAC analysis LTV projections Competitor benchmarking Growth opportunity identification

The Single Grain Difference: Why We're the Top Bing Ads Agency for SaaS

SaaS-Specific Expertise

We're not generalists. Our team specializes in the unique challenges of SaaS marketing—from complex B2B sales cycles to technical decision-makers. We understand how to position your solution within Microsoft's ecosystem to maximize trial signups and demos.

Data-Driven Budget Allocation

We use real performance data to determine the optimal split between Google and Microsoft Advertising. This balanced approach ensures you're not overpaying on Google while capturing the high-ROI opportunities on Bing.

Multi-Platform Integration

We connect your Bing Ads strategy with your broader marketing efforts—from content marketing to sales enablement. This integrated approach ensures consistent messaging and reliable attribution across channels.

Transparent ROI Reporting

We track what truly matters to SaaS companies: not just clicks and impressions, but cost per lead, cost per trial, and projected customer lifetime value. You'll always know exactly how your investment translates to revenue.

Ready to Capture High-Value B2B Leads on Bing?

Stop overpaying for SaaS leads on Google. While your competitors fight over increasingly expensive Google keywords, we'll help you build a powerful presence on Microsoft Advertising where 68% of B2B decision-makers search. Our specialized approach delivers lower acquisition costs, higher conversion rates, and access to enterprise buyers through exclusive LinkedIn integration.