Eric Siu • Mar 25, 2016

This Week in Growth: 5 Marketing Bullets 3/25/2016

Growth Everywhere 5 Marketing Bullets

This post originally appeared on Growth Everywhere, a marketing and business growth blog.

Happy Friday, everyone! Ready for the weekend? But first, here are my top five favorite marketing pieces from this week:

  1. How to Get Busy Influencers to Share Your Stuff – Written by Tim Ferriss, author of The 4-Hour Workweek, this post outlines the approach he took with (hundreds of) influencers, and includes a helpful sample e-mail that you can learn from. He also shares five “ground rules” to follow when you reach out to influencers, and one of my favorite is “Give them a graceful exit.  This means never using BS like ‘I look forward to your favorable reply!' In my experience, giving people an easy ‘out' dramatically increases response rate.”

 

  1. Insightful Study of 386 SaaS Startup Pricing Pages – Epic post that details the differences between enterprise and startup SaaS pricing pages, the most striking of which is that “a SaaS startup is almost twice as likely to show its pricing than an enterprise SaaS company.” The author wanted to find common trends and he did: 80% of the 250 biggest SaaS companies didn’t have a pricing page.

 

  1. Case Study: How Ninja Outreach Saves 65 Lost SaaS Trial Sign Ups Per Month With Amazon-Like Behavioral EmailsThis post is part of a series that documents growth case studies for founders and marketers to learn from, and in this one they showcase Ninja Outreach. No matter what space you're in, there are always going to be potential customers who bail at the point where they must provide a credit card. This article demonstrates “why it pays to have a system like Amazon for following up with lost leads.”

 

  1. Moz Local Industry Report: Who's Winning Wireless Searches?This article analyzes “5 mobile phone buyer searches on Google across 5,000 cities (25,000 total markets) to find the winners and losers in both organic and local pack results.” Apparently most people use the Internet to research phones but are still buying them at brick-and-mortar stores, which means that ranking well on SERPs is essential. Your Google ranking can affect not only which brand someone buys, but which store location they go to.

 

  1. How to Create 10x Content – Whiteboard FridayI'm a big proponent of 10x content, so I especially love this article. Author Rand Fishkin echoes my thoughts that because there is just so much content out there, you can't just write something that is more or less as good as something you've already seen. You absolutely have to create something that is 10 times better than what you've already seen. He breaks this down into 5 easy steps (plus the criteria for what makes 10x content).

 

In case you missed it:

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