Best PPC Agency: Top 5 Choices for 2022

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PPC (pay per click) advertising is still one of the most effective ways for any company to get seen online, regardless of whether you’re appealing to consumers or businesses.

Whether through Google Ads (formerly Adwords) or LinkedIn Ads, PPC is an excellent strategy to attract attention to your business, generate conversions and qualified leads, and drive brand growth.

The problem most companies have isn’t deciding whether to invest in PPC, but knowing how to leverage this solution effectively. Building the perfect paid media campaign takes significant time and effort.

Fortunately, a PPC agency can help – and we’ve curated a list of the top 5 agencies.


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The Top 5 PPC Agencies

There’s no one-size-fits-all strategy to choosing the perfect agency for your needs. Your ideal company will vary depending on the goals of your advertising campaigns, what kind of bonus services you want to access and even what sort of budget you’re working with.

For instance, some agencies may offer search engine optimization and SEM marketing, social media marketing, email marketing, CRO, etc. in addition to PPC services.

However, to help you narrow your options down a little, we’ve put together a list of some of the top PPC agencies with the best reviews and services.

1) Single Grain

  • Specializes In: Paid advertising, B2B and B2C campaigns, content marketing
  • Top Clients: Salesforce, Amazon, Uber
  • Pricing: Custom based on your requirements

Single Grain marketing agency home page

Single Grain is a digital marketing agency that specializes in PPC and offers a complete end-to-end solution for research, marketing and optimization. Specializing in high-ROI PPC campaigns, they deliver measurable results for some of the biggest companies in the world, mastering everything from Google to Bing to Facebook.

With this company, every client gets a customized PPC marketing strategy based on in-depth knowledge of the client’s brand, industry and goals. Single Grain’s innovative and cutting-edge marketing strategies ensure data-driven results and can even be paired with a host of other marketing solutions, such as content marketing, conversion rate optimization and SEO.

Single Grain’s pay-per-click experts use industry-leading strategies to create your paid ads campaign, which include: 

  • Thorough analysis of your industry competitors
  • Ad creation and optimization
  • ROI measurements and optimization tips
  • In-depth keyword discovery
  • Regular campaign progress reporting
  • Advanced campaign consulting (including geo-targeting & day-parting)

Get My Free PPC Marketing Plan

Check out Single Grain founder Eric Siu and co-host Neil Patel’s short video on paid ads vs. SEO:

2) Directive

  • Specializes In: Paid advertising, SaaS marketing
  • Top Clients: Cisco, Samsung, Varonis
  • Pricing: Custom based on your requirements

Directive Agency home page

A company well-known for offering sensational marketing campaigns to businesses in the SaaS space, Directive can take your business to the next level. They can either work with you as your exclusive source of PPC guidance or support your in-house team of marketers if you already have professionals on-board.

Sharing excellent results like 148% increases in conversions, Directive delivers measurable outcomes from each of its paid advertising campaigns. The company never relies on one-size-fits-all campaigns and has a dedicated team of experts to work with you and get to know your business before you start spending any money on ads.

The brand’s approach to excellent customer experience is particularly appealing, and many clients believe Directive goes above and beyond to deliver consistent results.

Dive Deeper: 15 Tips and Tricks to Write Better B2B SaaS Website Copy

3) Semetrical

  • Specializes In: Paid advertising, SEO, social media
  • Top Clients: Flex offices, JPIMedia, Fish4Jobs
  • Pricing: Custom based on your requirements

Semetrical agency home page

An award-winning provider of B2B PPC and content marketing services, Semetrical can work with you on all levels of your advertising campaign, from research to reporting. The company takes a data-driven approach to designing campaigns, consistently optimizing and updating those campaigns based on their research results.

Semetrical has extensive experience with all the biggest advertising platforms, and they constantly provide reports and analytics to show you exactly where your money is going. The company also has an excellent approach to market analytics, giving you a behind-the-scenes look at your competitors and your opportunities for success.

With plenty of bonus services on offer, like access to SEO and content marketing, you can even extend your advertising services with Semetrical, and potentially double your results.

Dive Deeper: 5 Great PPC Tools to Crush Your Competitors

4) NP Digital

  • Specializes In: Content creation, PPC, social media
  • Top Clients: LinkedIn, Adobe, Facebook
  • Pricing: Custom based on your requirements

NP Digital home page

NP Digital is one of the better-known companies in the PPC marketing space for a reason. Founded by Neil Patel, this award-winning advertising company has helped a huge number of well-known brands make an impact and improve their online sales. The specialists on the NP Digital team can help with virtually all aspects of your ad campaigns.

With NP Digital, you get a customized campaign built specifically for your business, complete with in-depth insights and analytics using proprietary tools. The team can help with personal development to ensure that you understand your audience before you start creating campaigns, and they deliver extensive conversion rate optimization, too.

If you’re thrilled with the results you get from NP Digital for your PPC campaigns, you can take your strategy to the next level and start implementing link building or content marketing services, too.

Dive Deeper: 13 Conversion Rate Optimization Case Studies

5) Soap Media

  • Specializes In: Digital marketing services, customer personal design
  • Top Clients: AA Tyres, Money Supermarket, James & Rose
  • Pricing: Custom based on your requirements

Soap Media home page

Soap Media is a PPC agency that takes a full-service approach to marketing for B2B brands. The company will do a complete digital auditing process to find any problems with your existing marketing campaigns and branding before diving into your PPC efforts. They also offer customer persona design, if you need help understanding your target audience.

Soap Media takes a research-driven approach to marketing, which involves getting a comprehensive view of your target audience and competition before they begin designing marketing campaigns. After they understand everything there is to know about your organization, Soap Media will begin to work on your PPC campaigns on all the channels you choose.

The company also offers a range of complementary services, like web design and development, digital marketing services, and digital consultancy.

Dive Deeper: Top B2B Marketing Mistakes You’re Making (And How to Fix Them!)

What Is a PPC Agency?

A PPC agency is an online advertising company that specializes in the management and creation of pay-per-click advertising campaigns.

Some pay-per-click agencies focus exclusively on running paid media ads across search engines, marketplaces and social media platforms. Other companies offer a full-service approach, combining PPC management with inbound marketing strategies like SEO and content marketing.

Whichever option you choose, you should expect to get a customized service built exclusively for your promotional needs, which can include:

  • Research: Your agency will start by conducting a thorough analysis of your industry, your competitors and the customers (other companies) you’re trying to reach. Extensive research (including keyword research) ensures that you build a PPC strategy more likely to generate a positive ROI for minimal initial cost.
  • Strategy development: After assessing your competition and customers, your agency will offer suggestions on where you should be running your search ads, what your ad spend should be for these efforts, and what kind of ads you need to use. They can also offer advice on other PPC services, from geo-targeting to local marketing tactics to landing page optimization.
  • Ad creation and optimization: Most PPC agencies will be able to help with designing your ad campaigns, too. They can create graphics for channels like Facebook and LinkedIn, and create eye-catching and engaging ad copy tailored to your audience. They may even be able to assist with choosing keyword search terms and aligning SEO and PPC campaigns.
  • Conversion optimization: Gathering information from your campaign results and running A/B tests, your agency will work on improving the outcomes of your marketing efforts so you can get even higher returns on your investments. Regular reports will show you how you’re achieving your growth.
  • Opportunity discovery: Many agencies offering PPC support will also provide insights into other ways you can expand your brand reach and connect with a wider number of businesses through different channels. You may be able to combine your PPC campaigns with organic content marketing, social media and direct response advertising.

Get My Free PPC Marketing Plan

The Benefits of Hiring a PPC Agency

The biggest benefit of hiring any marketing agency is access to expertise.

Few business leaders know how to run an incredible company and simultaneously create fantastic content for their paid ad campaigns. With a PPC advertising agency, you don’t have to learn how to create the perfect marketing strategy from scratch. Instead, you can hand the hard work over to a specialist with a deep existing knowledge of your industry and all the best PPC channels.

Qualified PPC professionals reduce the amount of work you need to do to get an edge over your competition in the search engines and enhance your ROI. Some of the most significant benefits of working with a pay-per-click agency include:

  • Expert consultation: As experts in their field, PPC agencies can offer incredible advice and guidance on how to make the most of your marketing efforts. They can guide you to the PPC channels most likely to generate a return for your company based on your industry and target audience. They’ll also be able to advise you on which marketing media to use, how to assign your budget to different campaigns, and where to find keywords.
  • Improved ROI: The main focus of any good marketing agency is to generate the highest number of leads and conversions for your business for the lowest investment possible. A PPC marketing agency will consistently monitor, analyze and optimize your ads to ensure that you’re getting the best possible ROI. They’ll even be able to save you money by seeing that you don’t waste your budget on the wrong campaigns.
  • Higher quality leads: PPC agencies know how to improve the targeting of your campaigns, so you’re generating not just a higher quantity of leads, but a better quality, too. They’ll use things like negative keywords and precise targeting factors across a range of PPC channels so that the people who end up on your website are primed to convert.
  • Cutting-edge insights: An agency committed to nothing but pay-per-click marketing for companies can keep their finger on the pulse of the search engine marketing landscape. This makes it easier to stay ahead of algorithm trends and new features as they emerge. The expertise of your agency will ensure that you adapt to any changes that happen in the market.
  • Excellent ad creation: Designing the perfect ad is easier said than done, particularly in an environment where a lot of your customers are blocking ads. Fortunately, your agency will be skilled in creating custom ads built to attract, convert and engage your target audience, and you won’t need to hire specialist content creators or graphic designers to support them.

Dive Deeper:
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* How to Use Google Keyword Planner for Content Creation
* 9 Google Ads Trends You Can’t Ignore in 2022

How to Choose a PPC Agency

As competition in the online landscape continues to heat up, more companies are beginning to invest in agency support. These days, there are dozens of PPC agencies, all offering a variety of specialized or full-stack services specifically catering to big and small businesses.

The question is, how do you choose the agency that is best suited to your business goals and needs?

Here are some of the most important points to consider when hiring a PPC management agency.

Overall Marketing Knowledge

PPC marketing for a B2B audience is very different from pay-per-click advertising for a B2C consumer base, for instance, so depending on which category your brand falls into, your agency will need to know exactly how to reach the kind of audience you want to reach. This means understanding everything there is to know about the B2B or B2C purchasing lifecycle, and which marketing channels your customers visit.

A good PPC agency should also have a knowledge of your industry, and the kind of marketing strategies that will specifically work for your organization. While the agency doesn’t necessarily need to specialize in your industry, they should have a basic knowledge of your target audience, your marketplace, and what kind of PPC campaigns are best suited to you. Are you interested in brand awareness? lead generation? performance marketing? Do you want to focus on just Google Ads, or Bing Ads, too?

Deep Knowledge of the Right PPC Platforms

Google might be the most common and well-known platform for PPC ads, but it’s far from the only option. Many consumers also spend a lot of time on Bing and LinkedIn where they can interact with their colleagues and search for useful business information.

A strong PPC agency will be able to guide you through all the PPC channels you might want to use, such as Facebook ads, YouTube ads, Google Ads, Twitter ads, and Bing. They’ll also have the tools required to deliver insightful reports and analytics from each platform.

Transparency and Reporting

Depending on the size of your company, and the goals you have for your campaigns, your PPC efforts can end up costing you a decent amount of money. It’s important to ensure that you’re generating the best return on your investment. A good agency will be able to clearly show you where your money is going and how they’re generating growth.

Look for an agency capable of providing you with consistent, easy-to-read reports and insights into your marketing campaigns. It’s also worth looking for a company that sets realistic goals for your company. Don’t trust any PPC agency that promises you a certain result, as it’s never possible to accurately predict the exact outcomes of any campaign.

Case Studies

While a good PPC agency might not be able to promise you a specific result from your campaigns, they should be able to give you a decent insight into what to expect by providing you with an overview of the work they’ve done for other clients.

Case studies are an excellent way to see how your chosen agency has already helped companies like yours achieve results. The firm you work with should be able to provide testimonials and reviews from happy customers at the very least, but full case studies are even more valuable.

SG Case Studies2

Service Range

As mentioned above, the exact services offered by your PPC agency will depend on a number of factors. It’s common for a lot of brands to offer more holistic marketing services alongside their PPC solutions, such as inbound marketing or content marketing.

If you’re looking to take a broad omnichannel approach to your marketing efforts, it’s worth looking for a PPC company capable of offering the extra services you need. Having support for all your promotional needs from the same company is usually a lot easier than trying to manage relationships with multiple teams.

Dive Deeper:
* LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need
* How a Ecommerce Store Doubled Revenue Using Our Facebook Ads Advice
* Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS)

Hiring the Right PPC Agency

An effective PPC agency can be an excellent way to take your business marketing results to the next level. Capable of analyzing your environment, creating powerful campaigns, and optimizing your advertising efforts over time, a PPC Agency ensures that you’re getting the most out of every marketing dollar.

The key to success is making sure you choose an agency you can trust to deliver comprehensive results every step of the way.

Schedule your FREE consultation with Single Grain’s PPC experts to discuss your needs.👇

Get My Free PPC Marketing Plan

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