In Episode #263, Eric and Neil discuss what boosting a Facebook post actually does. Tune in to learn the benefits of boosting a Facebook post, whether it’s right for your company, and how to bank off that increase of traffic and engagement.
Time Stamped Show Notes:
- 00:27 – Today’s topic: What Boosting a Facebook Post Actually Does
- 00:40 – Eric gets more emails when they boost a post
- 00:55 – Boosting a post makes it easier for Eric to test new content
- 01:13 – Eric is more interested in collecting more email addresses when he boosts a post
- 01:34 – Initially, boosting a post results in more engagement; then, you try to see if you can collect more emails from the CPA and from there, see if you can make an ad campaign from it
- 01:47 – Neil isn’t fond of the idea of boosting Facebook posts and would rather buy friends
- 01:55 – If you’re boosting a post, make sure your post has an email capture
- 02:21 – If you’re going to spend money on Facebook, spend it going to a landing page or getting more fans
- 02:36 – Neil hates the concept of boosting a post, but has seen it successfully done
- 03:00 – Eric has done live videos in the past and would boost to their live audience, then retarget them
- 03:15 – At the end of the day, it is figuring out what works for you
- 03:54 – The value of Facebook Live has grown a lot
- 04:10 – That’s it for today’s episode!
3 Key Points:
- The goal of boosting a post is to grow your audience and increase that engagement with your content.
- You spend money to increase your Facebook presence, so make sure you are also leading your audience to your website.
- Find out what works best for you and suits you well – tests are invaluable for finding this out.
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