The Anatomy of a Facebook Page

 

Searching the web for information on Facebook Pages can leave anyone with a headache. Most people find that Facebook is complicated and having to piece information together to become equipped with all the knowledge you need to have a productive Facebook Page has many giving up.

The purpose of this article is to dissect every angle of a Facebook Page, from how to create a page, use the page efficiently and market it easily for a business. There may be many articles on the web regarding Facebook Pages but search no more; this is the ultimate guide to the anatomy of a Facebook Page.

How-To Create a Facebook Page


Did you know there are 4 ways to create a Facebook Page?

Prior to proceeding, you need to read and understand Facebook’s Terms of Service (TOS) to avoid any mistakes many people make and regret later on.  In order to create a Facebook Page you will need to create a Facebook Profile, you cannot have one without the other.

A big misconception is the fear that a profile integrates on a page this is untrue. It is only so Facebook can authenticate that you are in fact a real person.

With the following choices never be stuck on searching how-to create a Facebook page on again. Choose One.

1.  Facebook’s Main Page – Whether you have signed in yet or not, you can begin creating a Facebook Page by visiting Facebook. At the bottom of its main page click on, Create a Page for a celebrity, band or business.”

2.  Ads and Pages – Located on the left-hand side of your newsfeed.

3.  An Existing Page – On an existing page, you can scroll to the bottom of the page and click on “Create a Page”.

4.  Discover a Facebook Page – Visit the URL for creating a Facebook page.

Now that you have chosen a way to create a Facebook Page, you will need to set up the page, this can be difficult, and even though Facebook provides you with steps, you need to understand how to formulate a setup of a page in order for it to be effective.

Understanding a Setup of a Facebook Page

To properly setup a Facebook Page you can be proud of you will need to do the following.

Did you know that there are 3 ways to create a business page on Facebook?

Choosing the best general category to place your business page under is dependent on what your intentions are in having a Facebook Page. The below choices will explain what their differences are and aid you in choosing the right one for you.

1.  Local Business or Place – This is the ideal choice for smaller businesses (example: Jackie’s Flower Shop), it is also a great choice if you want your page found via your location. You would choose this box by simply clicking on it.

 

The box will open to have you provide essential information prior to the actual creation of the page.

Facebook has an array of industry classifications you can choose that best suit your Industry, a drop down of choices will appear once clicked. Ensure that you fill out the rest of the information pertaining to your location since that is the purpose of choosing this particular choice for your business. Remember to thoroughly read and check mark the button to “I agree to Facebook Pages Terms” prior to clicking the “Get Started” button.

2. Company, Organization or Institution – This category is best suited for a larger company (example: Ford Motor Company).  If you are a huge corporation or establishment, this will list you in amongst other conglomerates within your Industry as well as others.

The box will open to have you provide essential information prior to the actual creation of the page.

3.  Brand or Product – This allows people to find you on Facebook through your brand, whether your company is big or small, this is an option, you can choose (example: Coca-Cola).

The box will open to have you provide essential information prior to the actual creation of the page. Except here, you will choose the Industry brand as a category.

Once you click “Get Started”, a popup of a captcha will appear for you to fill out. This is again; another way Facebook is having you verify that you are human.

Choose wisely when picking a category for your business since this is how your customers will be able to find you on Facebook.

Although the below screenshot is what you will be asked to follow when creating a Facebook page, it is highly recommended to first go inside the Facebook page and fill out your information, prior to sharing the page.

Everything You Need to Know about the Inside of a Facebook Page:

The inside of your Facebook Page is where and how you can control and allow access to others to use your page. You should familiarize and understand the back-end of your page long before you create your first status update.

1.  Edit Page Button – to access the inside of your Facebook page.

2. Your Settings– Here you are able to allow your profile to show when responding to the admin page, just unclick. If you do not want to be bombarded with Facebook e-mails regarding your page than unclick the second box as well, however it is a great way to stay informed about your page especially if you have no other way of monitoring.

3. Manage Permissions – Here the only changes you need to make is to ensure that you have the permission set to “everyone 13+” to prevent unintentionally closing off your public page. Here is where you can choose a landing page, the default is your wall but you can change it to any app you have (as an iFrame or FBML) as the first impression to those locating your Facebook Page. Check all posting abilities to remain social and change the profanity setting as “strong” to aid in Online Reputation Management. If there is ever a time you need to delete your page, this is the location.

4. Basic Information – Depending on the chosen category you first chose when creating your Facebook page, this section will look different, however, this is where you input in your businesses information. Include your goals, types of products, your address, phone number, full URL and your URL’s to your other social networks and blog.  (Be sure to add full URL’s to all links, for they are in fact able to link back to the other out-going sites)

5.  Profile Picture –Upload your pages profile picture/banner here. Once uploaded, you can also fix your thumbnail. Your thumbnail is the little box that shows in newsfeeds beside your status update. You need to create a logo that will look good on the banner and fit the little thumbnail; you will need to play around with it to see what will look best. Nevertheless, remember, this is the picture that people will associate with your page and business, so take the time to have it look professional, or it might affect your customers perception. Do not have your thumbnail look cut off or disheveled. Facebook does make this a tad difficult since the thumbnail can only be derived from your Facebook banner, so the part you want to use as your thumbnail should fit the below size

Creating a Facebook Banner:

1.  Create a Banner (Profile picture)– When creating a Facebook Page Banner (Profile Picture) for your Business Facebook Page, always include your logo, primary colors on your website and if you have a strong personality or voice that is known for the company, add them too (It will help personalize the page).

The automatic size of your pages banner is 180px × 135px – However, you should get creative and make a banner to impress. A popular size for a professional Facebook page is 590px x 180px. Use the ladder; therefore, you will have more room to work with. (4mb max for Facebook Banner (profile picture).

On your banner be sure to include your phone number, preferably a one eight hundred number and your address. Do not put a salespersons touch to it, add service, this is what people will look at every time they go to your page, so make it remarkable, creative and professional. Think of it like a welcome mat.

2.  Featured – This section allows you to choose 5 pages that your page has “liked” as a page and emphasize them in the lower left-hand side of your page. This is great to show associations and other pages you admin. If you do not choose 5 pages, it will randomize all the pages your page has “liked”.

3.  Marketing – Now you can begin to market your page in a variety of ways, with a Facebook Ad, by sharing with friends etc.

Invite your Friends – Who better to notify that you have a Facebook page than your friends and family? This is your opportunity to take advantage of your Facebook profile, sharing the page with established supporters would increase the chance of them sharing the page with their local friends as well.

Tell Your Fans – Import fans using e-mail. (Make sure your page’s information is filled out)

You can send invites to fans for them to “like” a page via e-mail to 5,000 contacts max.

After sharing your page, Facebook will collect data of other pages that the people who have “liked” your page have also “liked”.  The information can be manipulated to use as questions for a status update, now knowing some of your followers’ interests. This is located on the lower right-hand side of your Facebook Page.

4.  Manage Admins – This is where you can allow access to your page for others to contribute to the page as an administrator. Just add them by typing in the e-mail address that is associated with the persons Facebook profile.

5.  Apps – Here you can see and add Applications that are found on Facebook. Carefully test out the applications for most are not created by Facebook and can be buggy, which would not be a great presentation for your page.

6.  Mobile – To help aid in Time Management, add and enable updates to your mobile phone to receive text messages from Facebook.

7.  Insights – Facebook has made many improvements to their insights for pages. You are able to use this information to target your demographic and allow you to understand the people who have “liked” your page with the data provided.

Interaction Insights – You can view your most active days, weeks and months.


You can use this information to see what status updates actually work for you.


Users – You can see the growth of your page over time with the amount of users accumulated.


Track how many people “liked” your page during days, weeks and months. This is a great way to track the popularity of a campaign.

Target your demographic with your status update


Post a Status Update – Now you can begin connecting with people by creating your first status update.

With the array of knowledge in the appropriate order, you are now armored with the expertise to create a successful looking Facebook Page for your Business. This detailed article is compacted in a descriptive way towards excellence, which serves the purpose of saving you time on search and more time on being social.  Now you know the Anatomy of a Facebook Page.

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