Scale Qualified Pipeline with Single Grain's B2B SaaS PPC Agency

We use PPC to capture high-intent demand across Google, LinkedIn, YouTube, Reddit, and programmatic. Our team aligns offers, audiences, and attribution so you turn clicks into demos, trials, and revenue.

Why Your SaaS Needs to Be Everywhere

B2B buyers don't follow a straight path. They search on Google, compare on LinkedIn, watch demos on YouTube, and read Reddit threads before talking to sales. Industry data shows PPC can drive efficient returns and higher conversion rates than organic, but rising CPCs and longer cycles demand a specialized approach.

As a B2B SaaS PPC agency, Single Grain helps you appear at every high-intent moment while keeping CAC in check. We prioritize bottom-of-funnel queries, power mid-funnel education, and keep your brand top-of-mind with precise retargeting and ABM.

High-Intent Search

Google Ads, Bing Ads, Brand/Competitor + Category Keywords, AI Overviews

Professional Networks

LinkedIn Ads, Conversation Ads, Lead Gen Forms, Matched Audiences

Programmatic & Paid Social

YouTube, Meta, Reddit, Display/Video 360

ABM & Retargeting

CRM audiences, Account lists, Website retargeting, Email match

Ready to capture demand everywhere?

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How We Help You Show Up Everywhere

We don't chase vanity metrics. We build a full-funnel PPC system that captures demand now, nurtures long B2B cycles, and proves impact from click to revenue.

Define ICP, Offers, and Measurement

We align on your ideal customer profile, pricing model, and sales motion (PLG or SLG). Then we map the funnel, set KPIs, and implement clean tracking—offline conversion imports, CRM integration, and consent-compliant pixels.

Map High-Intent Keywords and Audiences

We research bottom- and mid-funnel keywords, competitor terms, and category phrases. On LinkedIn, we layer job titles, company size, and account lists to build ABM segments that balance reach with precision.

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Create and Test SaaS-Specific Ads and Pages

We craft search, social, and video ads around pains, outcomes, and proof. Offers range from demo and trial to ROI calculators and comparison guides. Landing pages are built to convert—fast, clear, and aligned to each persona.

Automate Bids, Budgets, and Signals

AI-powered bidding, budget pacing, and anomaly detection keep performance strong. We sync pipeline signals back to platforms, apply negatives, and continuously reallocate spend toward what drives qualified opportunities.

Report What Matters

You’ll see MQL-to-SQL-to-Opportunity flow, LTV:CAC, and channel contribution. Our dashboards show the exact campaigns, keywords, and audiences moving pipeline so we can scale winners and cut waste quickly.

Our Services

Our B2B SaaS PPC services help you capture high-intent demand, convert it into meetings, and grow revenue efficiently.

PPC Strategy & Planning

Keyword & Audience Research

Ad Creative & Offers

Landing Pages & CRO

Bid & Budget Management

Analytics & Attribution

Strategic Support

ICP and JTBD mapping Goal and KPI alignment Budget and CAC modeling Channel and funnel mix ABM strategy and account lists Offer and creative roadmap Experiment calendar

High-intent and category keywords Negative keyword development Competitor and brand terms LinkedIn targeting and lookalikes Intent signal layering

Search ad copy and extensions LinkedIn Sponsored Content and Message Ads Video, display, and carousel creative Offer testing (demo, trial, report) Persona and stage-based messaging

Conversion-focused page design Form and lead flow optimization Dynamic content personalization Speed and UX improvements A/B and multivariate testing

Smart Bidding and manual controls Day-parting and pacing Portfolio bid strategies Negative and exclusion lists Spend efficiency audits

Offline conversion imports CRM integration (HubSpot, Salesforce) Multi-touch attribution Pipeline and revenue dashboards LTV:CAC and payback tracking

Ongoing consulting Strategy updates and QBRs Sales and marketing alignment Compliance and privacy guidance Growth playbooks

The Single Grain Difference: What a Great PPC Agency as a Partner Looks Like

We See The Whole Picture

From search to social to programmatic, we build a cohesive PPC engine that captures demand, warms buying groups, and drives pipeline—not just form fills.

We Make Decisions Based on Data

We optimize to revenue signals using CRM data, offline conversions, and experiment frameworks. Your budget flows to what actually produces qualified opportunities.

We Build Custom Strategies

Subscription economics matter. We tailor campaigns to your pricing, sales motion, and LTV goals—no recycled playbooks or one-size-fits-all targeting.

We Work As Your Partner

Weekly sprints, transparent roadmaps, and shared dashboards. You’ll always know what we’re testing, why it matters, and how it impacts pipeline.

Ready to Be Found Everywhere?

Stop betting on one channel. Your buyers compare solutions across Google, LinkedIn, YouTube, Reddit and beyond. While others chase surface-level metrics, we build PPC that drives demos, trials, and revenue—with airtight tracking and continuous optimization.