Market and competitor analysis
Budget modeling and pacing
Funnel mapping (awareness to conversion)
Channel mix planning (Google, Meta, X, YouTube, crypto networks)
Geo, language, and audience strategy
Offer architecture (airdrops, trials, waitlists)
Testing roadmap and success metrics
Platform verification and advertiser approvals
Policy audits for Google, Meta, TikTok
Disclosures and risk messaging
Geo and audience restrictions setup
Ongoing policy monitoring and remediation
High-converting copy and design
Video ads, explainers, and UGC
Education-focused messaging for mainstream users
Dynamic Creative Optimization (DCO)
Landing pages aligned to compliance and CRO
Wallet, on-chain, and behavioral segmentation
First-party data and CRM integrations
Lookalikes, remarketing, and suppression lists
Keyword and negative list governance
Fraud prevention and brand safety filters
User journey mapping for exchange/wallet flows
A/B testing and experimentation
Form, KYC, and onboarding optimization
Page speed and mobile performance checks
Offer sequencing and personalization
Custom dashboards (GA4, Looker Studio)
KPI monitoring: CAC, LTV, TVL, ROAS
Server-side tracking and UTM standards
Cohort and LTV-based bid rules
Cross-channel attribution and incrementality tests
Ongoing consulting with your team
Strategy updates as markets and policies change
Quarterly business reviews
Community integration (Discord, Telegram) with PPC
Launch and listing support planning