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AI is changing search faster than anyone expected, and most marketers aren't ready. Traffic patterns are shifting, LLMs are rewriting how content is discovered, and the SEO tactics that worked even a year ago are losing impact.
In this no-fluff session, Eric Siu breaks down the hard truths about what's really happening to SEO in the age of AI, and why most teams are underestimating how disruptive this shift will be. From the decline in organic clicks to the rise of AI Overviews and human-in-the-loop optimization, this is a behind-the-scenes look at how the search game is being rebuilt in real time.
What You'll Learn:
- Why SEO traffic is declining, and what's actually replacing it
- The role of humans in AI-assisted SEO (and why automation alone isn't enough)
- How AI Overviews and LLMs are changing what gets surfaced and cited
- Why content quality, freshness, and brand sentiment matter more than ever
- The new balance between transactional and informational content
Why Attend:
- Get an unfiltered view of how AI is reshaping SEO, without the hype
- Understand what to fix now to stay relevant through 2026 and beyond
- Learn directly from Eric Siu, who's leading AI-driven SEO transformations for global brands
If you've been wondering what AI means for the future of organic growth, this is the wake-up call you've been waiting for.
