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LinkedIn is no longer the buttoned-up platform it used to be. Perfectly curated content and broad targeting just don't cut it anymore - especially when clicks are expensive and engagement cycles are slowing down. If you want to break through the noise, you need to get personal, run full-funnel campaigns, and move from "spray and pray" tactics to true account-based marketing (ABM).
In this session, Eric Siu, CEO of Single Grain, and Stephanie Balaconis, Single Grain's Director of Paid Media, will show you how to turn LinkedIn into a precision pipeline engine. From cutting through boring creative to running personalized 1:1 ads that call out target accounts by name, you'll see how the best B2B marketers are using ABM strategies to accelerate deal velocity and drive measurable revenue impact.
You'll also get a first-hand look at how tools like Karrot.ai are transforming account targeting - so you can engage your ICP with tailored content from first touch all the way to closed-won.
What You'll Learn:
- Why traditional LinkedIn ads are losing effectiveness - and how to fix it
- The creative frameworks that consistently outperform "safe" brand templates
- How to structure a true ABM funnel: TOF, MOF, and BOF campaigns that build trust before the demo ask
- The role of thought leader ads, video, and document ads in warming up accounts
- How to personalize ads at the company level (logos, names, industries) for 1:1 engagement
- The metrics that matter: measuring influenced pipeline, velocity, and deal size lift
- Common pitfalls in LinkedIn ABM campaigns - and how to avoid them
Why Attend:
- Learn how to move beyond rising CPCs and generic targeting
- See how to make LinkedIn ads that actually resonate with decision-makers
- Get proven frameworks and templates you can use to launch your next ABM campaign
- Discover how Karrot.ai turns static account lists into dynamic, personalized ad experiences
- Participate in a live Q&A to apply these strategies to your specific business
This is your chance to learn how to cut wasted spend, accelerate pipeline, and build a LinkedIn ad strategy that actually moves revenue. Reserve your spot now!
