In San Jose, paid ads agency fees typically range from $2,500-$10,000 monthly, which is about 10-15% lower than San Francisco rates but slightly higher than South Bay averages. This pricing reflects the competitive San Jose market where tech companies dominate. Most agencies structure pricing in three ways: percentage of ad spend (10-20% for accounts under $20,000/month), flat monthly retainers, or performance-based models. San Jose agencies often include specialized tech industry knowledge in their pricing, particularly for B2B SaaS, semiconductor, and enterprise technology campaigns. When evaluating costs, consider that local agencies bring valuable Silicon Valley ecosystem knowledge and connections that can significantly improve ROAS for technology-focused companies.