In Minneapolis, paid ads agencies typically operate on either a percentage of ad spend model (15-20% for smaller budgets, 10-15% for larger ones) or a flat monthly retainer ($1,500-$5,000 for small to medium businesses, $5,000-$15,000+ for enterprise clients). The Minneapolis market is slightly more affordable than coastal cities, but expertise in local industries like healthcare, manufacturing, and financial services commands premium rates. Many Minneapolis agencies also offer performance-based pricing models, particularly for e-commerce clients. When evaluating costs, consider the agency's experience with Twin Cities market dynamics and their track record with businesses similar to yours.