In the Louisville market, most businesses begin seeing initial data and performance indicators within the first 2 weeks of campaign launch. However, meaningful business results typically emerge in the 30-90 day range, depending on your industry and competition level. Louisville's healthcare sector often experiences longer conversion timelines (60-90 days) due to complex decision-making processes, while food, beverage, and bourbon-related businesses may see faster response rates (14-30 days). Local competitive factors affect timelines significantly—for instance, the logistics and transportation sector in Louisville faces intense competition due to our position as a shipping hub, potentially extending optimization periods. Seasonal considerations also impact timelines, with Derby season (April-May) creating both opportunities and challenges due to increased competition for ad space. A reputable Louisville agency should establish clear KPIs and timeline expectations during your onboarding process, with regular optimization checkpoints at 30, 60, and 90 days.