For Jacksonville businesses, platform priorities should align with your specific industry and audience. Google Ads is essential for most local businesses, as Jacksonville residents heavily use search for local services. For B2C companies targeting Jacksonville's growing young professional demographic, Instagram and Facebook are particularly effective, with Facebook reaching 78% of Jacksonville's adult population. LinkedIn performs exceptionally well for B2B services targeting Jacksonville's financial services, healthcare administration, and logistics sectors. For tourism businesses, a combination of Google Hotel Ads, TripAdvisor sponsored placements, and geotargeted social campaigns works best to capture both local and visiting audiences. The Jacksonville transportation and logistics sector sees strong results from targeted LinkedIn and industry-specific display networks. A good agency will recommend a multi-platform approach with budget allocation based on your specific customer profile, testing various channels before scaling investment in the best performers. Ask potential agencies about their platform expertise specific to your industry within the Jacksonville market.