Start by evaluating their experience with Cleveland's key industries—healthcare, manufacturing, financial services, education, and biomedical sectors. Request case studies specific to Northeast Ohio clients, as strategies that work in Chicago or Columbus might not translate perfectly to Cleveland's unique market. Ask how they adapt campaigns to Cleveland's economic geography, including targeting strategies for different neighborhoods and suburbs from East Cleveland to Westlake. Inquire about their relationships with local business organizations like the Greater Cleveland Partnership or MAGNET. Assess their knowledge of seasonal factors affecting Cleveland businesses, such as weather impacts on retail or the academic calendar's influence on B2C campaigns. Finally, request references from current Cleveland clients in similar industries. A truly local-focused agency will demonstrate understanding of Cleveland's competitive landscape and have established processes for staying current with regional market trends, rather than applying one-size-fits-all national strategies.