For Bellevue businesses, we recommend a platform allocation strategy that reflects the unique characteristics of the Eastside market. For most businesses, Google Ads should receive 50-60% of your budget, with emphasis on location-specific keywords that include 'Bellevue,' 'Kirkland,' 'Redmond,' and 'Eastside.' Facebook/Instagram should receive 20-30%, with custom audiences targeting Bellevue's distinct neighborhoods like Medina, Clyde Hill, and Somerset. If you're B2B-focused, allocate 15-25% to LinkedIn to reach Bellevue's corporate workforce at Microsoft, Amazon, and other tech companies. For luxury goods and real estate, consider allocating 10-15% to display remarketing campaigns targeting high-income zip codes like 98004 and 98005. Bellevue's unique demographic profile—younger, tech-savvy, and affluent—means that mobile optimization is essential, with approximately 65% of local searches occurring on mobile devices. We also recommend setting aside 10% of your budget for platform experimentation, particularly with emerging channels like TikTok that are gaining traction among Bellevue's younger professional demographic.