75+ CRO Statistics That’ll Help You Increase Sales in 2023

How do you unlock the full potential of your website and skyrocket your online sales?

With the latest Conversion Rate Optimization (CRO) statistics.

It’s not enough to just drive traffic to your site, you need to know how to convert those visitors into paying customers. By understanding the latest trends and insights in CRO, you’ll be able to evaluate and improve the efficiency of your marketing campaigns, landing pages and other website components.

Stay ahead of the game in 2023 by incorporating these top CRO stats into your digital marketing strategy.


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General CRO Statistics

  • Companies don’t spend very much on converting customers: For every $92 spent on driving traffic and acquiring customers, just $1 is spent on converting them. (A.I. Multiple)

Only about 22% of businesses are satisfied with their conversion rates. (A.I. Multiple)

  • The average website conversion rate across all industries is 2.35%. Only the best-performing websites have a conversion rate as high as 11%. (Ranktracker)
  • A good website conversion rate is 2-5% across all industries. (Mailchimp)
  • On average, the online retail industry has a conversion rate of 3%. (Serpwatch)
  • The average cost per conversion for Google Ads is around $56.11 on search engines and $90.80 on the display networks. (WordStream)
  • Search engine optimization plays a crucial role in conversions, with 94% of website traffic generated through organic search. The average conversion rate from SEO is around 14.6% on e-commerce websites. (NotifyVisitors)
  • Slight changes to the CTA copy on banner ads can help increase click-through rates by 192%. (Semrush)
  • Around 68% of small businesses lack conversion rate optimization strategies. (Truelist)
  • It’s easier to convert prospects on desktop compared to mobile devices: The conversion rate on mobile devices is 2%, while for desktops, it’s 3%. (Meetanshi)
  • Just 22% of businesses worldwide are happy with their conversion rates. (WPBegginer)
  • Google is the leader in providing the best conversion rates among all other digital marketing channels with an 8% conversion rate. (Truelist)
  • If your business is still not investing in CRO tools, you should start doing so because companies using CRO tools get a whopping average ROI of 223%! (Blogging Lift)
  • Showing people’s faces rather than stock images help humanize the brand and thus increases conversion rates by around 95%. (VWO)
  • Companies whose conversion rates improved last year are performing, on average, 50% more tests and using 47% more methods to improve conversions. (WordStream)
  • Long-form landing pages can bring in up to 220% more leads than short-form landing pages with an above-the-fold CTA (Notify Visitors)
  • You should always use personalized CTAs in your landing pages, as they have a 202% higher conversion rate. (99 Firms)

Want more than just stats? Check this out: SEO & CRO: How Rankings and Conversions Complement Each Other

CRO Adoption Statistics

  • Testing is a crucial aspect of conversion optimization strategy: 46.9 % of CRO specialists run at least one or two A/B tests every month. (99 Firms)

  • Sending personalized emails to prospects improves the chances of conversion by at least 10%. (99 Firms)

Companies leveraging marketing automation techniques are able to increase their qualified leads by 451%. (NotifyVisitors)

  • Case studies work great as a conversion booster. Around 50% of people say that case studies are the accelerant for moving people through their sales funnel. (Wpbegginer)
  • Next time you invest in an SEO campaign, remember that having a dedicated conversion rate optimization budget can increase ROI by 30%. (Digital Operative)

Want more than just stats? Check this out: What Is Marketing Automation: Definition, Benefits & Uses

CRO Challenge Statistics

  • Most companies are still confused as to how they are converting their site visitors. More than 68% of small businesses don’t have a documented CRO strategy. (Outgrow)
  • Most marketers are unaware of how to do effective A/B. testing: 82% of marketers state that learning how to track and test conversion rates successfully is highly or moderately challenging. (Notify Visitors)
  • If you want to improve conversions, test it! You should always run tests to determine which CTA, headline, color or content helps drive maximum engagement. 56% of marketers say that A/B testing is their preferred CRO method. (Startup Bonsai)

graph showing that 56% of marketers say A/B testing is their preferred CRO method

  • Website loading speed severely affects conversions. A slow-loading website can reduce your conversion rate by 7%. (Meetanshi)
  • Because 81% of sales happen after seven or more interactions, you should use tactics to bring back users back to your site so that they convert more often. (Techjury)

Want more than just stats? Check this out: Retargeting 101: Why It’s Essential for Any Marketing Funnel

Landing Page Conversions Statistics

  • Using visual content like videos or images on landing pages can improve conversions by 86%. (WPBeginner)
  • Too many links can reduce conversions. Landing pages with five or more links had a conversion rate of around 10.5%. Pages with only one link had a conversion rate of 13.5%. (Email Vendor Selection)
  • Image optimization plays a vital role in converting users. Landing pages with large images above 1MB have an average conversion rate of 9.80%, compared to 11.40% for pages with compressed and optimized images. (Findstack)

  • Color psychology influences buying decisions, and green is the best color to persuade people to buy from you. About 51.3% of landing page CTA buttons are green. (Chartmogul)
  • Websites with 40+ landing pages can bring 12X more conversions compared to those with only 1-5 landing pages. (HubSpot)

  • Fear-based marketing urges the audience to take action to minimize the FOMO. Addressing buyer fears on your landing pages can increase conversion rates by 80%. (HubSpot)
  • Landing pages aren’t used as much as pop-ups to collect customer info: Landing pages make up 5.1% of all enabled sign-up forms, compared to pop-ups that make up about 66% of all sign-up forms. (Email Vendor Selection)
  • Longer landing pages with more content generate 220% more leads than short landing pages. (Source: Blogging Lift)

Removing navigation from the landing page can increase the conversion rate by 100%. (Enterprise Apps Today)

  • People trust customer reviews, so adding just three lines of testimonials to a landing page increases conversion rates by 34%. (Boast.io)
  • A large percentage of visitors leave your site just 0-8 seconds after briefly viewing your landing page. (Khrish Digital)

Want more than just stats? Check this out: The Ultimate Guide to Creating a High-Converting Landing Page in 2023

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E-commerce Conversion Rate Optimization Statistics

  • Products related to health and well-being have the highest e-commerce conversion rates of 4.2%. (Oberlo)
  • In 2021, retail e-commerce sales amounted to $5.2 trillion worldwide. This figure is expected to increase by 56% over the next five years, reaching about $8.1 trillion by 2026. (Statista)
  • Positive reviews have the power to boost e-commerce conversion rates: 61% of customers read online customer reviews before purchasing a product. (Blogging Lift)
  • Multi-step forms in WordPress can lead to 300% more conversions than longer forms. (WP Forms)

Consumers will make 95% of all purchases online by 2040. (First Site Guide)

  • E-commerce sites can gain a 35% increase in conversion rates with an optimized check-out design. (Baymard Institute)
  • Over 50% of e-commerce purchases during the 2022 holiday season were made on smartphones. (Outer Box Design)
  • By 2025, mobile commerce sales will make up more than 10% of all U.S. retail sales. (Big Commerce)
  • Mobile has the worst cart abandonment rate of all devices at 78%, followed by tablets (70%) and desktops/laptops (67%). (OptinMonster)

cart-abandonment-by-device

Want more than just stats? Check this out: How to Improve E-Commerce Landing Pages with Paid Ads Data

cart abandonment rate by device

SEO Conversion Rate Statistics

  • On average, organic SEO drives 6% of all online revenue. (Higher Visibility)
  • 70% of online marketers say that SEO is better than PPC for generating sales. (Inter Growth)
  • Across all industries, SEO results in higher conversion rates than PPC, averaging 2.4% compared to PPC’s 1.3%. (Page Sage)

18% of location-based mobile searches result in a sale within one day. (Graffiti9)

  • Germany has the highest average conversion rate by country, followed by the U.S. (B2B Digital Marketers)
  • Around 88% of customers trust businesses that have online reviews. Social reviews on platforms such as Google Business Profile, Facebook, and Yelp are effective trust and conversion boosters. (Prerender)
  • 28% of searches with a local intent result in a conversion. (Safari Digital)
  • You’re 53% more likely to rank on the first page of search engines if you add videos to your site, which helps lead to more conversions. (AIO SEO)
  • Ranking in position #1 on mobile gets you 27.7% of the clicks, whereas ranking in position #1 on desktop gets you 19.3% of the clicks. (Convert Digital)
  • 60% of consumers feel that the number of reviews a business has is critical when deciding whether to use its services. (Search Engine Journal)

Want more juicy stats? Check this out: 100 SEO Statistics That’ll Help You Dominate Search Rankings in 2023

PPC Conversion Rate Statistics

  • PPC ads have an average conversion rate of 3.75% across all industries. (Truelist)
  • The dating industry has the highest conversion rate of 9.64% via Google Ads. (Truelist)
  • The home goods industry has the lowest PPC conversion rates on the display network, with 0.43%. (Two Wheels Marketing)
  • Ad Strength plays a vital role in converting searchers: Advertisers who improve Ad Strength for their responsive search ads from “Poor” to “Excellent” see 9% more clicks and conversions on average. (Google)
  • Changing the copy of your CTA button to “Click here” improves conversion rates by 30%. (Enterprise Apps Today)
  • It’s important to have a mobile-friendly website since 42% of B2B stakeholders use a mobile device throughout the conversion funnel. (FatJoe)
  • Amazon’s average conversion rate is between 10% and 15%. This is higher than the average for other e-commerce platforms, which is 1% to 2%, depending on the industry. (Influencer Marketing Hub)

Want more than just stats? Check this out: How to Improve Your Amazon Ads to Increase Sales

Social Media Conversion Rate Statistics

  • When it comes to social media conversion rates, Instagram wins the race with 4.5% (specifically with their UGC posts). (Truelist)
  • LinkedIn lead generation forms are excellent for elevating your social media conversion: They can increase conversions by 3X. (SocialPilot)
  • Videos get 21.2% more interactions than images and 18.6% more interactions compared to carousels. (HubSpot)
  • Compared to other social platforms, Pinterest’s shopping ads generate 3X as many conversions and a 2X increase in the positive incremental return on ad expense. (SocialPilot)

Social channels are an excellent source of conversions: 98% of sales representatives achieve their sales quota using social media. (Infi Digit)

  • Social media advertising metrics show that the click-through rate for social channels in the third quarter of 2022 reached 1.21%. In the previous year’s quarter, the social media CTR stood at 1.3%. (Statista)
  • 60% of marketers believe influencer-generated content performs better than branded posts. (The Social Shepherd)
  • On LinkedIn, 33% of B2B posts convert if the subject lines are phrased as questions. (Writer’s Block Live)

Want more than just stats? Check this out: Social Media Marketing for Business Owners: How to Get Started in 2023

Email Conversion Rate Statistics

  • Adding personalization to your emails can increase conversions by up to 10%. (Blogging Lift)
  • In 2023, 4.03 billion people around the world will use email. Experts expect that number to grow as high as 4.48 billion by 2024. No platform even comes close to the potential reach of email. (Source: Kinsta)

Email marketing has one of the best ROIs across all online marketing channels. It offers a 3,800% ROI or $38 for every $1 invested. (Bariallance)

  • Email subject lines with 41-50 characters are the most popular among marketers. On the other hand, subject lines with 61-70 characters deliver the highest read rates. (VWO)

Subject line length and average read rate chart

  • Welcome emails are highly effective for nurturing leads since they have a higher open rate. The average open rate for welcome emails is 68.6%. (Oberlo)

  • Segmented emails offer a 760% increase in email revenue compared to non-segmented campaigns. (Campaign Monitor)
  • Globally, Fridays have the highest email open rates (nearly 19%) compared to the lowest open rates (17%) on Saturdays. (HubSpot)
  • Emails sent after a customer adds an item to their cart (24.58%) and abandoned cart emails (18.54%) have the highest conversion rates. (Rightinbox)
  • Email newsletters are one of the best ways to nurture leads, considering the longer conversion funnels. Around 31% of B2B marketing professionals think email newsletters are the best way to nurture leads. (Benchmark Email)

Want more than just stats? Check these out:
* How to Lower E-commerce PPC Advertising Costs with Email Marketing
* 10 Easy Product Page Design Strategies That Will Boost Your Conversions
* Best CRO Agency: Our Top 5 Choices in 2023

Conclusion

Conversion rate optimization statistics help businesses understand what’s lacking in their customer conversion strategy so that they can work to increase the number of leads.

Leverage the top CRO stats for 2023 to implement a data-based best practice model for your website to generate higher conversions.

Remember, testing is the key. The more you test, the better data you will have about what persuades your potential customers to take action. More action will ultimately lead to more conversions.

Get My Free CRO Marketing Plan

 

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