LS Building Products – SEO & AI Search Visibility

SEO

How LS Building Products Increased Organic Traffic by 67% and Achieved Visibility Across 5 Major AI Engines

LS Building Products, a major supplier of building materials, was looking to expand its digital footprint beyond traditional SEO. While they had a solid foundation, they wanted to tap into the growing power of AI search to drive further growth. Our team at Single Grain implemented a comprehensive SEO and AI visibility strategy that resulted in a 67% increase in organic traffic and established a strong presence across all five major AI engines.

+67% Increase in organic traffic

+1,400 New organic keywords

+$6,000 Growth in organic traffic value

The Results

After a six-month strategic engagement, LS Building Products not only saw a significant boost in traditional SEO performance but also established a commanding presence in the emerging AI search landscape. The content pillars we built around siding, windows, roofing, decking, and calculators are now driving measurable growth in both organic search and AI-generated results.

Google AI Overviews

+540%

increase in mentions

ChatGPT

+100%

new visibility (from zero to significant presence)

Gemini

+100%

new visibility (from zero to significant presence)

Perplexity

+100%

new visibility (from zero to significant presence)

Organic Traffic

+67%

Organic Keywords

+46%

Traffic Value

+400%

Domain Rating

+20%

with significant growth in referring domains

The Problem

LS Building Products had a solid foundation in traditional SEO but had zero visibility in the rapidly growing AI search landscape. They were missing out on a significant opportunity to reach a wider audience and drive further growth.

Our Goal

Expand Digital Footprint Beyond Traditional SEO

SEO, SEvO, AIO, LLM

Our primary goal was to expand LS Building Products’ digital footprint beyond traditional SEO and establish a strong, measurable presence across all major AI search engines.

Challenges

Adapting Content for AI: We needed to create content that would not only rank in traditional search but also be easily understood and sourced by AI language models.
Targeting High-Value Keywords: The strategy required identifying and targeting high-volume, high-intent keywords that would drive both organic traffic and AI-powered results.
Building Topical Authority: To gain visibility in AI search, we had to build deep topical authority around key product categories like siding, windows, roofing, and decking.