We Have Driven Impact At

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Ushering in a New Era of User Experience

Are you finding it challenging to resonate with your guests, resulting in low booking rates and engagement?

This is not an isolated issue. In fact, many hotels grapple with the challenge of aligning their services with their guests’ expectations. This disconnect can be disheartening, leading to missed bookings and opportunities.

The solution lies in User Experience (UX) and Conversion Rate Optimization (CRO). By focusing on how your guests interact with your online platforms, you can tailor their experiences and drive increased bookings.

That’s where Single Grain comes in. As a leading UX and CRO agency, we have the necessary insights and tools to optimize the journey your guests embark on, from browsing your website to booking their stay.


Single Grain's Expertise in UX and CRO

At Single Grain, we start by conducting a thorough audit of your hotel’s online presence to pinpoint areas that could benefit from enhancement. We delve into understanding your guests and their booking behaviors, using data-driven insights to shape our approach.

Next, we optimize your digital platforms, ensuring they are intuitive, guest-friendly, and in line with your hotel’s objectives. Every modification is meticulously measured, evaluated, and fine-tuned to achieve the best possible results.

Lastly, we assist you in sustaining these enhancements, offering continuous analysis to consistently refine your UX and CRO strategies. This forward-thinking approach guarantees steady growth and adaptation to emerging trends in the hospitality industry.

Key services provided by Single Grain for the hotel industry include:

  • UX and CRO audits for hotel websites.
  • Data-driven strategy development for guest experience.
  • User interface enhancements for online booking systems.
  • A/B Testing for hotel website elements.
  • Ongoing analysis and refinement of hotel digital strategies.

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

Gemini implications, Bard vs ChatGPT, SI AI Scandal (AI Corner Dec 2023 Week 2)

In this episode, We delve into the latest advancements in AI, focusing on the release of Gemini, ChatGPT vs Bard test, and the recent AI scandal involving Sports Illustrated. We ponder the future impact of AI on search engines and content creation and the significant role of human intervention. The discussions give insights into AI's growing influence and potential challenges ahead.

Learn More About The Work We’ve Done

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What makes your UX and CRO agency distinct from the rest?

    What distinguishes us is our profound comprehension and expertise in both User Experience (UX) and Conversion Rate Optimization (CRO), particularly in the hotel industry. We go beyond just enhancing the aesthetic appeal of your website, we also prioritize its operational efficiency to transform site visitors into hotel guests. Our squad boasts a history of boosting conversions for a diverse clientele, from budding hotel chains to well-established hospitality enterprises. We utilize a distinctive amalgamation of UX design tenets, sophisticated conversion tactics, and state-of-the-art technology to customize our strategy to your distinct requirements. Furthermore, being situated in a technology hotspot enables us to remain abreast with the most recent advancements in UX and CRO.

  • How does UX and CRO differ from traditional digital marketing?

    In the hospitality industry, traditional digital marketing strategies are centered around drawing guests to your hotel’s website. However, the role of a UX and CRO agency goes beyond this, focusing on enhancing the guest’s online journey once they land on your site. UX, or User Experience, is all about crafting a smooth, intuitive digital interface, making it effortless for potential guests to navigate and achieve their objectives. On the other hand, CRO, or Conversion Rate Optimization, is about compelling these website visitors to perform a specific action, such as booking a room or subscribing to your newsletter. The fusion of UX and CRO is a potent tool in the hotel industry, as it not only attracts potential guests but also effectively converts them into actual customers.

  • What are the most effective channels for UX and CRO strategies?

    The optimal channels for driving your hotel’s success will be contingent on your unique operational requirements and guest demographics. Our team will conduct a thorough analysis of your current digital footprint to determine which platforms will deliver the most value. This could encompass your hotel’s website, mobile application, social media accounts, or email marketing initiatives. Utilizing our vast experience and evidence-based methodology, we’ll craft UX and CRO strategies tailored to the hospitality industry that promise to maximize your return on investment.

  • How much investment should I anticipate on UX and CRO strategies per month?

    The resources needed for impactful UX and CRO strategies can fluctuate significantly, influenced by elements such as the scale of your hotel, objectives, and financial plan. Our agency will deliver a tailored proposal, detailing the investment necessary to elevate your guest experience and boost booking conversions. Keep in mind, allocating resources to UX and CRO isn’t merely a cost, but a strategic step towards heightened guest satisfaction and amplified revenue growth. We invite you to connect with us for a complimentary consultation!

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Elevate Hotel Bookings

— Testimonials

Our Creds


— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth


Level Up Your Marketing Without Increasing Your Headcount

Elevate Hotel Bookings