“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Boost Your Online Presence with Effective Social Media
Struggling to maintain an online presence? Finding it challenging to consistently engage with your guests and potential customers on various social media platforms?
We understand that operating effective social media marketing for a hotel can be incredibly time-consuming and complex. Keeping up-to-date with ever-evolving algorithms, tailoring content to different guest demographics, and dealing with negative reviews can be overwhelming.
Yet, an effective social media strategy is essential to fostering relationships with guests, increasing your hotel’s visibility, and ultimately driving bookings.
Single Grain has the expertise to remove these burdens. As a leading social media marketing agency, we will craft a comprehensive social media strategy that is tailored to your hotel’s specific needs and will deliver significant results for your business.
Social Media Marketing: Single Grain's Forte
At Single Grain, our digital experts don’t just see social media as a buzzword. We view it as a powerful tool that can propel your hotel to new heights in the hospitality industry. We take a data-driven approach, helping your brand build meaningful relationships with your guests. This has a direct impact on your hotel’s reputation and enhances guest engagement, leading to increased bookings.
To best meet your needs, we combine our deep understanding of social media trends with an unwavering focus on your specific goals. Whether you’re aiming to drive local engagement, promote a new suite, or gain insights about your guest demographics, we have the expertise to make it happen.
Our experienced team at Single Grain can bring your digital presence to new heights, providing a variety of key services:
- Social media audits
- Competitor analysis
- Content creation
- Engagement strategy
- Monitoring and reporting
- Social advertising
- Influencer marketing
Understanding the unique challenges faced by hotels in the digital landscape, we’re here to help you navigate through them. Are you ready to transform your hotel’s social media presence and create a lasting impression on your guests?
Discover Featured Podcast Episode
Diving Deeper on the LinkedIn UGC Strategy #2606
In this episode, we discuss LinkedIn's user-generated content (UGC) strategy and how it leverages AI to rank higher in search results. We highlight the gamification aspect of the strategy, where LinkedIn incentivizes users to post by giving them badges. While the increase in traffic is significant, Neil emphasizes the importance of focusing on key performance indicators (KPIs) that drive revenue and conversions, rather than just traffic numbers. We also mention the potential of AI-enhanced content and programmatic SEO for all websites.
Learn More About The Work We’ve Done
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Boosts Organic Search Results & Visibility with Single Grain
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Their Cost Per MQL by 72.49% with Single Grain
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454% growth in Google Ads revenue after account restructure.
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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454% Growth in Google Ads Revenue After Account Restructure
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107% Increase in Organic Traffic Through Content Marketing
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Spend and Leads Increased While Earning a More Efficient CPA
Frequently Asked Questions
And We Have The Answers
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How does a social media marketing agency benefit my business?
As a partner to your hotel business, we serve as the conduit between your brand and the expansive universe of social media. We comprehend the terrain, trends, and algorithms that drive social media platforms. This understanding allows us to assist your hotel in establishing a strong digital presence, connecting with your desired guests, and engaging them meaningfully. We also employ sophisticated tools and analytics to assess the effectiveness of your campaigns, providing you with a transparent view of your return on investment. This empowers you to make informed, data-driven decisions for your hotel’s growth.
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Why can't I handle social media marketing in-house?
Indeed, it’s possible to handle your hotel’s social media management internally, but the rapidly evolving digital landscape can make it a daunting task. A social media marketing agency, particularly one experienced in the hospitality industry, is equipped with a team of professionals who are constantly updated on the newest trends, platform modifications, and algorithm shifts. We devote our expertise and resources to comprehend these changes and utilize them to enhance your hotel’s brand image. Additionally, we possess the necessary tools and proficiency to scrutinize your campaigns’ effectiveness and fine-tune them for optimal outcomes.
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How does a social media marketing agency choose the right platforms for my business?
Selecting the appropriate social media channels for your hotel hinges on understanding your potential guests, their social media habits, and your establishment’s objectives. For example, if your desired clientele is the younger generation, platforms such as Instagram and TikTok could be the most impactful. As a social media marketing agency, we delve deep into guest preferences and market trends to pinpoint the most beneficial channels for your hotel. We then craft a bespoke strategy that not only aligns with your hotel’s goals but also strikes a chord with your potential guests.
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How much should I budget for social media marketing?
There’s no universal solution to this query, given that it’s significantly influenced by your hotel’s scale, objectives, and accessible resources. As a firm proficient in social media marketing strategies for the hospitality industry, we collaborate with you to devise a tailored approach that aligns with your financial plan while still targeting your anticipated outcomes. We uphold honesty and will consistently give you detailed explanations of how your budget is being utilized. Don’t hesitate to contact us for a complimentary consultation!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
