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Strategizing Social Media Presence

Does your current social media strategy seem lacklustre? Are you struggling to cultivate a meaningful connection with your audience and generate quantifiable results?

A disjointed social media plan can result in fragmented messaging, mission drift, reduced visibility and ultimately, lost opportunities for growth. A strategically designed and expertly managed social media presence is integral in navigating the crowded digital landscape and creating a narrative that resonates with your audience.

Single Grain provides a solution centered around tailored, data-driven content, created and managed to engage, educate, and convert your target audience.

With our social media content creation services, we leverage our deep industry knowledge, creative skills, and growth-focused approach to make your social media platforms a beacon of value and relevance that not only amplify your brand but also drive customer engagement and ROI.

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Proficient Social Media Content Creation Services

Single Grain has a long-standing reputation in creating effective social media strategy that fosters brand awareness and fosters meaningful relationships with your audience. Our approach is comprehensive – from audience research to strategy formulation, tactical planning, and data-driven content creation.

We integrate your brand story with interactive content, engaging storytelling techniques, and real-time optimization to effectively connect with your audience. Data informs our approach, allowing us to continually learn, adapt, and optimize to meet your audience needs and fulfill the brand’s objectives.

Our team’s expertise empowers your brand, creating content that fuels growth, develops customer loyalty, and enhances your social media presence. We are committed to making your brand stand out in the digital landscape.

Single Grain’s social media content creation services include:

  • Social Media Strategy Development
  • Content Creation and Management
  • Data-Driven Performance Optimization
  • Audience Engagement and Growth Strategies
  • Platform-Specific Content Creation

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Dominating Social Media: What to Post

Neil and Eric analyze 2024 social media content performance, focusing on engagement rates for different post types including text-based content, and user-generated material on Instagram, YouTube, and TikTok. They discuss using short and long-form videos, the effectiveness of AI-generated CTAs, content upgrades for higher opt-in rates, and the evolution of SaaS in marketing. The episode highlights AI content prompts and is part of a series by marketing experts Eric Siu and Neil Patel, offering concise marketing tips and strategies.

Learn More About The Work We’ve Done

  • hestan-logo

    300% Increase in BOFU ROAS after switching to programmatic

  • wine-deals-logo

    268% Increase in Organic Traffic With AI-Driven SEO Strategy

  • simon pearce

    Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate

  • peets-coffee

    454% Growth in Google Ads Revenue After Account Restructure.

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • prolite autoglass

    Increasing Free Quote Submissions on Homepage by 95%

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • How does your team approach social media content creation?

    Our team approaches social media content creation with a holistic, tailored strategy. We start by understanding your brand, your target audience, and your business goals. From there, we create engaging, relevant and share-worthy content that aligns with your objectives and resonates with your audience. We also take into account the unique nuances of each social media platform to ensure each piece of content is optimized for the platform it’s shared on. Our team is constantly learning and adapting to the ever-changing social media landscape, ensuring your content is always on the cutting edge.

  • What types of content can you create for my social media platforms?

    Our team is adept at creating a wide range of content types suitable for all social media platforms. This includes images, videos, infographics, blog posts, podcasts, live streams, and more. We prioritize storytelling and engagement, creating content that speaks to your audience and encourages them to interact. Whether you need a snappy tweet, an informative LinkedIn article, or a captivating Instagram story, we have you covered.

  • Why should I outsource social media content creation rather than doing it in-house?

    While managing your social media content in-house may seem like a cost-effective strategy, it requires a significant time investment and can distract from other core business activities. By outsourcing, you gain access to a team of experts who are up-to-date with the latest trends and technologies in social media marketing. We have specialized skills in content creation, analytics, and strategy and can deliver high-quality content on a consistent basis. This allows you to focus on what you do best – running your business.

  • How do you measure the success of your social media content creation services?

    Success in social media content creation is measured by a variety of metrics, based on your specific goals. These can include increased engagement (likes, comments, shares), growth in followers, website traffic, and conversions. We also monitor the overall sentiment and conversations around your brand. Throughout our partnership, we provide regular reports showing these metrics, as well as insights and recommendations for future strategies. We believe in transparency and work hand-in-hand with you to ensure our efforts align with your business objectives.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Amplify Brand Engagement

— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading
Entrepreneurs
start-growing

Level Up Your Marketing Without Increasing Your Headcount

Amplify Brand Engagement