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Boosting Brand Engagement Through Community Management

Are you finding it challenging to drive user engagement on your SaaS product’s social media platforms?

Having a large number of followers doesn’t necessarily translate into active engagement or a vibrant user community. To truly leverage your social media marketing for your SaaS product, you need a dedicated strategy for community management. Because here’s the reality – social media isn’t just about broadcasting your product updates anymore, it’s about fostering dialogues and building relationships with your users.

We, at Single Grain, understand this. Our social media community management services aim at building a loyal community for your SaaS product, amplifying positive user experiences, and addressing any potential issues promptly, before they escalate.


Effective Social Media Community Management with Single Grain

Our approach to SaaS community management begins with a comprehensive understanding of your user base and your software’s unique voice. We prioritize maintaining the consistency of your software’s voice across all social media platforms.

We implement strategies to stimulate user engagement, facilitating meaningful dialogues that are valuable to both your software and its users. Our team leverages its expertise to transform these engaged users into software advocates, by delivering value through timely and relevant content.

Our data-driven approach enables us to track, measure, and refine your community management strategy to align with your SaaS business objectives.

Single Grain’s Social Media Community Management services for SaaS include:

  • Social Listening and Monitoring
  • Software Advocacy Building
  • Content Planning and Distribution
  • Engagement and Response Management
  • Community Growth and Development
  • Performance Measurement and Insights

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

More people are buying followers, Does video quality and editing affect views?, They are listening to you to serve you better ads… & more

In episode #2669, we delve into the controversial practice of buying followers on social media. We discuss the impact of purchased followers, likes, and views on engagement rates and reach, shedding light on the pitfalls of chasing vanity metrics. The conversation also delves into the relevance of video editing in achieving social media views, sharing findings from a captivating experiment involving Instagram reels. Furthermore, we explore the implications of third-party cookie deprecation on digital advertising and the potential impact on agencies.

Learn More About The Work We’ve Done

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    Spend and Leads Increased While Earning a More Efficient CPA

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    Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate

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    +85% Increase in Branded Searches and +10% Increase in ROAS

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    454% Growth in Google Ads Revenue After Account Restructure.

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • prolite autoglass

    Increasing Free Quote Submissions on Homepage by 95%

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    300% Increase in BOFU ROAS after switching to programmatic

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • wine-deals-logo

    268% Increase in Organic Traffic With AI-Driven SEO Strategy

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What is unique about your social media community management services?

    Our offerings extend beyond mere periodic updates and interaction with user comments. We concentrate on cultivating and fostering an engaged user base around your SaaS brand. Our expertise spans a wide range of sectors, from nascent tech ventures to global software conglomerates. Our methodology is bespoke and informed by data, implying that we leverage user insights and analytics to shape our strategies. Moreover, we’re consistently abreast of the most recent trends and breakthroughs in social media, guaranteeing your community management remains at the forefront of innovation.

  • How does social media community management differ from standard social media marketing?

    While the primary objective of social media marketing is to amplify your SaaS brand and offerings, the essence of social media community management lies in nurturing a dynamic, engaged user community around your software solutions. This goes beyond mere posting; it’s about sparking meaningful dialogues, addressing user inquiries and feedback, managing your online reputation, and transforming your followers into devoted software advocates. The fundamental aim is to create a reciprocal communication pathway between your SaaS brand and its user base.

  • Which social media platforms do you cater to in your community management services?

    We recognize that various social networks appeal to diverse user bases and foster unique types of engagement. This is why we provide community management services tailored to all key social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, and beyond. Our team excels in customizing strategies to leverage the distinct capabilities of each platform, ensuring your SaaS brand maintains a unified voice and message across all digital touchpoints.

  • What kind of budget should I set aside for effective social media community management?

    Quantifying a precise investment for our social media community management services can be challenging, given the unique nature of each SaaS business, its scale, objectives, and the existing status of your social media footprint. Our team is committed to collaborating with you to devise a customized plan that delineates the ideal budget to meet your objectives. We guarantee that each penny invested will be strategically used to cultivate a dynamic, interactive social community centered around your software solution. To explore this further with a complimentary consultation, please click here!

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Elevate Community Engagement

— Testimonials

Our Creds


— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading

Level Up Your Marketing Without Increasing Your Headcount

Elevate Community Engagement