Just Some Of Our Happy Clients

  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo

Maximize Your Online Visibility with SEM & PPC

Does the thought of your educational institution not appearing in the top search results give you a sinking feeling? Not quite sure how to invest in the right keywords or how to optimize your pay-per-click (PPC) ads for the education sector?

If your institution is being overshadowed by competitors in search results, it's high time to rethink your Search Engine Marketing (SEM) and PPC strategies. A well-managed, data-driven SEM and PPC campaign can help your institution rise to the top of search results, capturing valuable student leads and driving enrollment growth.

Single Grain is strategically positioned to solve these problems for you. With our result-oriented SEM and PPC services, we tailor strategic and targeted campaigns that ensure your educational institution is visible to the right audience at the right time, substantially increasing your online exposure and guaranteeing a high return on your ad spend in the education industry.


Single Grain: Your Trusted Partner for SEM & PPC

At Single Grain, we design and manage effective SEM & PPC campaigns that are specifically tailored to your educational institution's needs. We use data analysis and insights to choose the right keywords, create compelling ad copy, and choose the best platforms to display your ads, reaching out to potential students and their families.

Our deep understanding of PPC bid management in the education sector guarantees a higher click-through rate and can significantly reduce your cost per student acquisition. Our data-driven decisions mean you’re spending your budget in the most cost-efficient way. With Single Grain, you do more with less, maximizing your educational outreach.

We also ensure your campaigns are continuously monitored, optimized and adjusted to perform at their best at all times. We also provide detailed, easy-to-understand reports that keep you up-to-date with your campaigns' performance, helping you understand your reach within the student community.

Our SEM & PPC services for the education industry include:

  • Custom SEM strategy development for education
  • Keyword research targeting potential students
  • Ad creation and optimization for educational outreach
  • PPC bid management for student acquisition
  • ROI tracking and analytics in education sector
  • Continuous campaign optimization for student engagement

— Our clients love us

client photo

“We can count on them to bring new ideas to the table consistently”

“Single Grain has been key in helping us generate B2B engagement across digital channels. We can count on them to bring new ideas to the table consistently and that's why we love working with them.”

— Jacqueline Foster
Demand Generation Marketing, Lever.co

client photo

“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

client photo

“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

Frequently Asked Questions

And We Have The Answers

  • What do SEM & PPC services entail and how can they benefit my business?

    In the realm of education, SEM (Search Engine Marketing) and PPC (Pay-per-click) are potent digital outreach tools that focus on augmenting your institution's visibility on search engines. SEM is a comprehensive approach that harmonizes both organic SEO tactics and paid promotions like PPC. PPC, conversely, operates on a model where you incur a fee each time a prospective student or parent clicks on your ad. These methodologies can funnel high-caliber traffic to your educational institution's website, escalate enrolments, and ultimately, amplify your institution's digital footprint. The allure of SEM & PPC lies in their adaptability, making them suitable for educational institutions of any size and budget.

  • How can SEM & PPC services help me reach my target audience?

    SEM & PPC services, when applied in the education sector, can empower you to connect with your desired audience more accurately and effectively. By leveraging advanced targeting capabilities, you can present your educational offerings to individuals who are actively seeking your courses or programs. You can refine your target based on keywords, geographical location, age groups, interests, and more. This enables you to engage those who are most likely to have an interest in your educational services, thereby amplifying the likelihood of enrolment.

  • How do you measure the success of SEM & PPC campaigns?

    Achieving success in SEM & PPC services within the education sector is gauged through a range of analytical measures. Essential performance metrics such as click-through rates (CTR), cost-per-click (CPC), conversion rate, and return on ad spend (ROAS) are typically employed to evaluate the effectiveness of your campaigns. These indicators provide a comprehensive understanding of your ad's performance, your expenditure, and the yield on your investment. Are you reaching your target audience of educators and students effectively? Are your ads translating into meaningful engagement and enrolments? These are the questions these metrics can help answer, ensuring your educational institution is getting the most out of its digital marketing efforts.

  • Can SEM & PPC services fit into my limited budget?

    Indeed! The beauty of SEM & PPC services, especially in the education sector, lies in their scalability and adaptability. You hold the reins when it comes to budgeting for your campaigns. You can establish daily financial thresholds and set boundaries on your cost per click. This allows you to initiate modestly and progressively amplify your investment as you witness encouraging outcomes. Moreover, with a well-crafted strategy, SEM & PPC can yield a gratifying return on investment, positioning it as a cost-efficient solution for educational marketing.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Work With Us

Learn More About The Work We’ve Done

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Level Up Your Marketing Without Increasing Your Headcount

Work With Us