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Boost Your Reach with Programmatic Services

Are you finding it challenging to extend your game’s visibility and effectively captivate your target gamers?

Given the intricate and ever-evolving nature of the gaming industry’s digital advertising landscape, achieving the right blend of strategy, tech, and data can seem like a formidable quest. Moreover, without the right tools and expertise, there’s a risk of your advertising gold being underutilized or misallocated.

However, with programmatic services, it’s possible to unlock the power of automation to level up your marketing game. Advanced algorithms take care of purchasing, placement, and optimization of media space, providing a data-driven, cost-effective solution.

This is exactly where Single Grain enters the game. Merging technology and marketing expertise, we assist gaming businesses like yours to navigate through these challenges and ensure maximum ROI from your programmatic advertising.


Discover High-ROI Programmatic Services with Single Grain

By harnessing the power of our programmatic services, Single Grain will level up your gaming marketing efforts, providing a data-driven approach that aligns with your business objectives in the gaming industry.

Our team will navigate the complex maze of setting up and optimizing your programmatic advertising in the gaming world. We provide a comprehensive analysis of your current marketing strategy, a direct competitor analysis within the gaming sphere, audience profiling, and craft a tailored approach that best fits your gaming business model.

Through continuous monitoring and optimization, akin to perfecting a high-score strategy, we ensure to yield the highest ROI, successfully driving traffic, boosting your game’s visibility, and stimulating player conversions.

Single Grain’s programmatic services for the gaming industry include:

  • Programmatic Buying
  • Real-Time Bidding
  • Target Audience Segmentation
  • Automated Ad Placement
  • Performance Tracking & Optimization
  • Direct Programmatic Campaigns

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more

In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.

Learn More About The Work We’ve Done

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    Spend and Leads Increased While Earning a More Efficient CPA

  • simon pearce

    Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate

  • wine-deals-logo

    268% Increase in Organic Traffic With AI-Driven SEO Strategy

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • bittrex-logo

    +193% Increase in Monthly Sign Ups

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • hestan-logo

    300% Increase in BOFU ROAS after switching to programmatic

  • peets-coffee

    454% Growth in Google Ads Revenue After Account Restructure.

  • prolite autoglass

    Increasing Free Quote Submissions on Homepage by 95%

  • intuit-logo

    31.4K More Clicks and 3.08M More Impressions

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • How are your programmatic services unique from other providers?

    Our expertise in programmatic services is something we’re immensely proud of, having collaborated with a wide spectrum of clients, including those in the gaming industry. Our experienced team harmoniously blends cutting-edge technology and top-tier industry standards with an analytical approach to devise bespoke strategies. We shun the notion of a universal solution, instead, we meticulously evaluate each client’s distinct requirements, objectives, and target audience. As pioneers in the digital realm, we consistently stay abreast of the latest advancements, tools, and methodologies in programmatic services.

  • How does programmatic services differ from traditional digital advertising?

    Conventional digital marketing in the gaming industry can sometimes be bogged down by manual processes, potentially leading to inefficiencies and delays. However, programmatic services offer a game-changing solution. By leveraging automated technology, these services streamline the purchase and sale of online ad space. This ensures your game or gaming product is showcased to the right audience, at the right moment, and within the most relevant gaming context. The endgame? Boosting player engagement, increasing conversions, and enhancing your return on investment.

  • What are the most effective channels for programmatic advertising?

    The success of a platform is intricately tied to your unique game and its intended players. Our team, armed with a deep understanding of the gaming landscape, will meticulously identify the most fitting platforms for your game, drawing from thorough data analytics and gaming industry trends. We harness our vast expertise and constantly refreshed data to make tactical choices, guaranteeing that your ads are displayed on platforms that deliver high player engagement and contribute to the growth of your gaming enterprise.

  • How much should I budget for programmatic services each month?

    The investment required for programmatic services can fluctuate based on the scale of your gaming enterprise, your set objectives, and financial resources. We will craft a tailored plan proposing the best budget distribution for your programmatic advertising approach. This plan is engineered to maximize your advertising expenditure, engage new gamers, and ultimately propel your gaming business forward. For a complimentary discussion about your specific requirements, click here!

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Elevate Gaming ROI

— Testimonials

Our Creds


— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading

Level Up Your Marketing Without Increasing Your Headcount

Elevate Gaming ROI