“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Maximize Efficiency With Programmatic Advertising
Are your current advertising efforts not yielding the desired results in the blockchain industry?
- Have your ad campaigns become inefficient with high costs and low returns?
- Are you struggling with tools that lack seamless integration for efficient blockchain operations?
- Maybe you are not fully tapping into your audience data, leaving room for ad wastage in the crypto market?
These factors can impede your ability to drive sales and achieve a higher ROI in the blockchain space. Programmatic advertising services can be the solution you’ve been missing. They enable efficient ad buying, audience targeting, and real-time measurement of your campaigns in the decentralized market.
At Single Grain, we specialize in delivering data-driven programmatic advertising strategies for blockchain businesses. With our expertise, we can help you turn these issues around, driving better engagement and ultimately, better returns in the crypto world.
Our Expertise in Programmatic Advertising
Single Grain is proficient in the complexities of programmatic advertising within the blockchain industry. We comprehend that it’s more than just automated ad buying – it’s about harnessing data to connect with your audience more effectively in the decentralized digital world.
We’ll assist you in capitalizing on real-time bidding, audience insights, and behavioral data to tailor and target your ads within the blockchain ecosystem. Moreover, we can help you fine-tune your ad strategies, minimize wastage, and propel your ROI significantly higher in the crypto market.
As programmatic advertising becomes more widespread in the blockchain sphere, having Single Grain on your side provides a competitive advantage. We’ll ensure that programmatic advertising becomes an integral part of your brand’s larger digital strategy in the blockchain landscape.
Our programmatic advertising services include:
- Real-Time Bidding (RTB)
- Data-driven ad targeting
- Ad performance analysis
- Programmatic SEO and content optimization
- Audience segmentation and Insights
- Automated media buying
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift from performance to brand marketing in paid advertising, emphasizing the importance of a full-funnel approach and impression-based channels for long-term growth. They explore transitioning ads to include awareness phases, creating distinct audiences, and the effectiveness for different brand sizes. The conversation addresses digital marketing attribution challenges, the unreliability of data, and the necessity for full-funnel marketing amid limited attribution. They highlight the need for patient investment in top-of-funnel campaigns and competent agencies to navigate data complexities for sustainable growth.
Learn More About The Work We’ve Done
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75% Lift in Add-to-Cart Rate
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$47k in Profit With a Single Email Campaign
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Click-Through Rate Increased by 325%
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Increasing Revenue for Learning A-Z over 2024 Using Paid Media
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Launching a Successful Lead Gen Strategy for Interchain’s Annual Hackathon Event
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+1023% Revenue Lift from Paid Media in Just Four Months
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Increasing Organic Lead Flow by 600+% for Alessa using AI-Generated Content
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Growing Brand Awareness with Meta Campaign
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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2x ROAS Increase Across All Channels
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MQL Driven by LinkedIn Ads Increased By 193%
Frequently Asked Questions
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What exactly is programmatic advertising?
Programmatic advertising is a technology-driven method for buying and selling digital ads automatically, delivering relevant ad impressions to target audiences almost instantly.
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How much does programmatic advertising cost?
Programmatic advertising costs vary by ad type. Social media ads typically cost between $6 and $12 CPM, interstitial ads range from $4 to $9 CPM, and retargeting ads are usually $3 to $10 CPM.
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Is Google ads considered programmatic?
Google Ads is generally not considered programmatic advertising because it primarily relies on a manual, keyword-driven approach rather than automation and real-time bidding across multiple channels.
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What is the difference between programmatic advertising and digital marketing?
Programmatic advertising is an automated process for buying and selling ads with features like advanced targeting and real-time optimization. In contrast, digital marketing encompasses a broader range of strategies to promote products or services online.
If you were unable to find the answer you've been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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Level Up Your Marketing Knowledge
Marketing School
A top business podcast with 90
million downloads
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading
Entrepreneurs
Entrepreneurs
