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Transform Your PPC Campaign Performance

Are your PPC campaigns for your travel business sinking more budget than generating returns? Does it feel like you’re investing your resources into promoting your travel packages without seeing substantial bookings?

It’s undoubtedly challenging finding the right mix of keywords, ad creatives, landing pages, and bids for your travel deals. The myriad of options available in platforms like Google Ads and Bing Ads turns PPC management for the travel industry into a complex guessing game.

But there’s a solution. Expert PPC management can flip this game around. It takes the guesswork out of PPC, optimizing your campaigns to maximize ROI and increase your travel bookings.

At Single Grain, we live and breathe PPC campaign management, especially for the travel industry. Our team of certified PPC experts combines data-driven strategy with state-of-the-art tools to turn your PPC campaigns into a steady source of leads and sales for your travel business.

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Expertise in Results-Driven PPC

At Single Grain, our PPC campaign management services are tailored to unlock the full potential of your travel industry advertising budget. We initiate our partnership with a comprehensive audit of your current PPC strategies, pinpointing areas of weakness and potential growth within the travel market.

We don’t merely manage your campaigns; we optimize them for the travel industry. By conducting in-depth keyword research and A/B testing, we craft targeted advertising strategies that attract high-quality traffic from travel enthusiasts. Our team continuously monitors your campaigns, fine-tuning them to ensure optimal performance in the competitive travel sector.

Our ultimate goal is to elevate your campaign’s quality score, reducing your cost per click (CPC) while boosting conversions from potential travelers. We concentrate on enhancing ROI, turning PPC expenses into profitable investments for your travel business.

In essence, Single Grain’s PPC services for the travel industry include:

  • Full-service PPC management
  • Ad creative and landing page design tailored to the travel industry
  • Keyword research and bidding strategy for travel-related terms
  • PPC audit and strategy for travel businesses
  • Data analysis and reporting on travel market trends

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

How to Deal with Ad Fatigue #2629

In episode #2629, we discuss ad fatigue in marketing. Ad fatigue has clear signs like declining conversion rates and increasing frequency. Solutions include testing new creatives and call-to-actions, remarketing to non-converters, and using different ad formats. Continual testing is crucial in addressing ad fatigue.

Learn More About The Work We’ve Done

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

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Frequently Asked Questions

And We Have The Answers

  • What makes your PPC campaign management services unique from others in the industry?

    As specialists in PPC campaign management, particularly within the travel industry, we adopt an all-encompassing, data-led strategy. We don’t merely create ads and wish for a positive outcome. Rather, we employ state-of-the-art technology and in-depth analytics to comprehend your target market, refine your campaigns, and yield quantifiable outcomes. Our team is consistently in tune with the latest trends, guaranteeing your campaigns are fine-tuned for optimal ROI in this dynamic travel landscape.

  • How does PPC campaign management differ from other forms of digital marketing?

    Contrary to other online promotion tactics often utilized in the travel industry, such as SEO or content marketing, which are designed for sustained growth, PPC (Pay-Per-Click) is geared towards immediate exposure. With PPC, you’re fundamentally investing in traffic to your website, with each interaction with your advertisement incurring a specific charge. The art of PPC campaign management lies in refining these advertisements to secure the maximum number of clicks and bookings, all while keeping costs to a minimum.

  • Which platforms are most effective for PPC campaigns?

    The optimal platform for your pay-per-click (PPC) campaign hinges on the unique nature of your business and the demographic you aim to reach. Google Ads often takes the lead due to its comprehensive coverage. However, alternative platforms such as Bing Ads, Facebook Ads, or LinkedIn Advertising may prove more beneficial depending on your specific sector and target audience. As experts in PPC campaign management within the travel industry, we’re committed to helping you pinpoint and exploit the most advantageous platforms tailored to your distinct requirements.

  • What's a reasonable budget for a PPC campaign?

    The optimal budget for a PPC campaign is not a one-size-fits-all figure, but rather, it is influenced by your business scale, objectives, and the unique dynamics of the travel industry. A quaint bed and breakfast might witness substantial results with a modest monthly investment, while a nationwide travel agency might require a more substantial outlay. Our role is to collaborate with you to establish a budget that yields a robust ROI, taking into account considerations such as the cost-per-click within the travel sector and the competitiveness of your chosen keywords.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

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— Testimonials

Our Creds

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— Our clients love us

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

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Level Up Your Marketing Without Increasing Your Headcount

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