At Single Grain, our PPC campaign management services are meticulously designed to unlock the full potential of your travel industry advertising budget. We begin our partnership with a comprehensive audit of your current PPC strategies, pinpointing areas of weakness and potential growth within the travel market.
We don’t merely manage your campaigns; we optimize them specifically for the travel industry. By conducting in-depth keyword research and A/B testing, we craft targeted advertising strategies that attract high-quality traffic from travel enthusiasts. Our team continuously monitors your campaigns, fine-tuning them to ensure optimal performance in the competitive travel sector.
Our ultimate goal is to elevate your campaign’s quality score, reduce your cost per click (CPC), and boost conversions from potential travelers. We focus on enhancing ROI, transforming PPC expenses into profitable investments for your travel business.
We always provide a custom travel PPC plan for our clients, but in general, it consists of:
- Full-service PPC management
- Ad creative and landing page design tailored to the travel industry
- Keyword research and bidding strategy for travel-related terms
- PPC audit and strategy for travel businesses
- Data analysis and reporting on travel market trends
- Search advertising with compelling ad copy and effective bid strategies
- Social advertising on platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube
- Display ads targeting in-market travel audiences and contextual travel content
- Google Ad Scripts to optimize campaigns based on factors like time of day, weather conditions, and exchange rates
- Remarketing strategies to regain previous customers and site visitors
- Consultancy, audits, and training to improve future campaigns
- Programmatic display advertising
- Comprehensive travel PPC strategy considering the non-linear path to purchase
- Shopping ads optimization for travel-focused businesses