“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
Are you feeling trapped by stagnant pay-per-click results or a lack of clear insights into your hotel’s online advertising campaigns?
So many hotels invest heavily into their PPC campaigns, hoping to drive increased website traffic and room bookings. However, without an expertly conducted audit of those campaigns, you may find yourself confronting low click-through rates, exorbitant ad spend, and an all-too-familiar feeling of frustration.
A thorough PPC audit is the key to untangling these common challenges. It provides a clear, actionable roadmap to enhancing your hotel’s online visibility by highlighting areas of inefficiency, underperformance, and unrealized opportunity.
At Single Grain, we offer professional PPC audit services tailored to unlock your hotel’s online advertising potential. We ground our approach in data, using it to drive insights and recommendations designed to enhance your campaign’s ROI and elevate your hotel’s digital marketing results.
At Single Grain, we’re not just about identifying the issues in your hotel’s PPC campaign; we’re committed to implementing solutions that drive more bookings. We use advanced tools and industry best practices to provide detailed, actionable insights into your campaign’s overall performance, ensuring your hotel stands out in the crowded online marketplace.
We delve deep, analyzing your keywords, ad data, quality scores, conversions, and landing pages. By integrating a holistic, comprehensive approach, we help you optimize your ad spend, enhance click-through rates, and ultimately, boost room bookings and event reservations.
Our team of PPC professionals understands the intricacies of various ad platforms, be it Google Ads, Bing Ads, or social media PPC, and can employ unique strategies specific to each platform’s strengths and challenges. We know how to make your hotel shine, whether it’s a boutique inn or a luxury resort.
Single Grain’s PPC audit services for the hotel industry include but are not limited to:
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
In episode #2678, explore the impact of AI on organic search traffic with Neil Patel, Eric Siu, Kasim Aslam, and Ralph Burns. They delve into the rise of AI-generated content and potential to hijack clicks and divert high-value traffic. While Google’s Search Generative Experience (SGE) aims to provide context and citations, they debate whether unsophisticated buyers will actively seek out the original source. Neil Patel shares examples of Google continually driving more clicks to websites but acknowledges the potential impact of AI on website traffic. Tune in to delve into the intricate relationship between AI, SEO, and website traffic.
A PPC audit typically costs 10% to 20% of your monthly ad spend. Pricing can vary between flat monthly fees or a percentage of ad spend, depending on the agency.
A PPC audit is a detailed evaluation of your Pay-Per-Click campaign elements, including keywords, ad copy, landing pages, conversion tracking setup, remarketing codes, and budget management.
A PPC audit typically takes about two weeks to complete after gaining access to your accounts. However, the duration may vary based on the number and size of the accounts.
Pay-per-click (PPC) service is an online advertising method where advertisers pay each time their ad is clicked. It is also known as cost-per-click (CPC) and is commonly used on search engines and social media platforms.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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