“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
Are you feeling overwhelmed by stagnant pay-per-click results or a lack of clear insights into your e-commerce advertising campaigns?
Many online retailers pour significant resources into their PPC campaigns, hoping to drive increased website traffic and conversions. However, without a meticulous audit of those campaigns, you may find yourself grappling with low click-through rates, excessive ad spend, and a familiar sense of frustration.
A comprehensive PPC audit is the key to unraveling these common e-commerce challenges. It provides a clear, actionable roadmap to improving your campaign performance by pinpointing areas of inefficiency, underperformance, and untapped opportunity.
At Single Grain, we offer professional PPC audit services specifically tailored to unlock your e-commerce campaign’s potential. We anchor our approach in data, using it to drive insights and recommendations designed to enhance your campaign’s ROI and elevate your online store’s digital marketing results.
At Single Grain, we’re not just about pinpointing the challenges in your e-commerce PPC campaign; we’re dedicated to executing effective solutions. We utilize cutting-edge tools and e-commerce industry best practices to deliver in-depth, actionable insights into your campaign’s overall performance.
We dive deep into the heart of your campaign, scrutinizing your keywords, ad data, quality scores, conversions, and product landing pages. By adopting a comprehensive, all-encompassing approach, we assist you in optimizing your ad spend, enhancing click-through rates, and ultimately, driving more sales.
Our team of PPC professionals is well-versed in the complexities of various ad platforms, whether it’s Google Shopping Ads, Bing Product Ads, or social media PPC, and can devise unique strategies tailored to each platform’s strengths and challenges.
Single Grain’s PPC audit services for e-commerce include but are not limited to:
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
In episode #2678, explore the impact of AI on organic search traffic with Neil Patel, Eric Siu, Kasim Aslam, and Ralph Burns. They delve into the rise of AI-generated content and potential to hijack clicks and divert high-value traffic. While Google’s Search Generative Experience (SGE) aims to provide context and citations, they debate whether unsophisticated buyers will actively seek out the original source. Neil Patel shares examples of Google continually driving more clicks to websites but acknowledges the potential impact of AI on website traffic. Tune in to delve into the intricate relationship between AI, SEO, and website traffic.
A PPC audit typically costs 10% to 20% of your monthly ad spend. Pricing can vary between flat monthly fees or a percentage of ad spend, depending on the agency.
A PPC audit is a detailed evaluation of your Pay-Per-Click campaign elements, including keywords, ad copy, landing pages, conversion tracking setup, remarketing codes, and budget management.
A PPC audit typically takes about two weeks to complete after gaining access to your accounts. However, the duration may vary based on the number and size of the accounts.
Pay-per-click (PPC) service is an online advertising method where advertisers pay each time their ad is clicked. It is also known as cost-per-click (CPC) and is commonly used on search engines and social media platforms.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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