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Maximize Your Podcast's Potential with Custom Marketing

Are you a San Francisco-based podcast creator finding it challenging to attract a significant audience despite producing top-notch content? Does your podcast seem lost in the sea of countless others?

The issue stems from the ever-expanding universe of content that grows exponentially each day, causing quality work to be overshadowed by sheer volume. Podcasters often grapple with distinguishing themselves in this saturated market, connecting with their intended audience, and generating revenue from their content.

Imagine if there was a proficient team that could broaden your reach, captivate your target demographic, elevate your podcast’s rankings, and consequently fortify your brand? A team equipped with the most effective, tried-and-true strategies to not only publicize your podcast but also to monetize it?

Introducing the specialists from Single Grain, nestled in the heart of San Francisco. We excel in Podcast Marketing Services, and we comprehend the unique challenges faced by podcasters. Allow us to navigate you towards your objective of amplified listenership and success.

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Single Grain: Your Top Choice for Podcast Marketing Services

Here at Single Grain, nestled in the heart of San Francisco, we employ a multi-faceted approach to propel your podcast to new heights. We kick off with an in-depth examination of your brand, your target listeners, and your objectives. This information forms the foundation of a bespoke marketing campaign that truly resonates with your unique requirements.

Recognizing the immense influence of social media, we craft powerful marketing campaigns on platforms such as Facebook, Twitter, and Instagram, where a significant portion of your audience resides. This is complemented by robust SEO strategies to enhance your visibility on crucial platforms like iTunes and Soundcloud.

Our commitment doesn’t end there. As part of our marketing endeavors, we also zero in on opportunities to monetize your podcast, ensuring you reap the maximum benefits from your diligent efforts. Whether your goal is to sell products, secure sponsorship, or garner direct listener support, we’re here to bolster your success.

Our all-encompassing Podcast Marketing Services include:

  • Podcast SEO audits
  • Social media marketing blueprint
  • Creation of audiograms & other promotional assets
  • Podcast monetization strategy
  • Keyword Research
  • And a whole lot more…

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

What’s Old in Marketing Is New Again, and What’s New Is Old

In episode #2630, we discuss "what's old is new again" in marketing. We highlight the importance of adapting industry-specific strategies to current market conditions and provide examples of how old marketing channels can still be effective. Additionally, we discuss limitations of relying solely on new marketing techniques and emphasize expertise, authority, and trust in creating valuable content.

Learn More About The Work We’ve Done

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • How are your podcast marketing services different from other agencies?

    Our San Francisco-based team is uniquely positioned with an in-depth comprehension of the podcast industry and its complexities. We’ve collaborated with a wide array of podcasts, from budding talents to well-established programs, and we recognize the individuality of each podcast’s voice and listenership. We shun a generic, blanket approach in favor of crafting a bespoke marketing blueprint for each client, factoring in your intended audience, podcast genre, and distinct objectives. We harness the power of cutting-edge digital marketing techniques, data-informed decisions, and growth accelerators to enhance your podcast’s visibility and expand your listener community.

  • How does podcast marketing differ from traditional digital marketing?

    While conventional digital marketing in San Francisco might be geared towards product sales, lead generation, or brand recognition, podcast marketing services have a slightly different focus. The primary objective of podcast marketing is to boost the number of podcast listeners, stimulate subscription rates, and foster active listener participation across a range of platforms, including iTunes, Spotify, and Soundcloud. This specialized field necessitates a profound comprehension of listener habits, podcast SEO, and the functionality of various podcast platforms. It’s a unique landscape that demands a tailored approach to truly resonate with the audience.

  • What are the most effective channels for podcast marketing?

    Primarily, the success of your podcast marketing services hinges on the genre of your podcast and the audience you’re aiming to reach. In a city as diverse and tech-savvy as San Francisco, platforms such as Facebook, Instagram, and Twitter have shown their worth in not only promoting podcasts but also fostering interaction with listeners. Equally important are podcast directories like Apple Podcasts, Spotify, and Google Podcasts, which play a pivotal role in making your podcast easily discoverable. Beyond these, we also utilize email marketing, form partnerships with influencers, and employ SEO tactics to broaden your audience reach. Our dedicated team will collaborate with you closely to pinpoint the most effective channels to fuel your podcast’s growth.

  • How much should I budget for podcast marketing services each month?

    Given the unique requirements of your podcast, the size of your listener base, and your promotional aspirations, the expense can fluctuate considerably. In the heart of San Francisco, we meticulously craft a bespoke proposal for each of our clients, detailing a recommended budget that harmonizes your ambitions with your available resources. Our team is unwavering in its commitment to deliver value-driven solutions that yield an impressive return on investment. To delve deeper into the specifics, we invite you to join us for a complimentary consultation.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Amplify Podcast Reach

— Testimonials

Our Creds

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— Our clients love us

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

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“Since engaging with Single Grain our revenue has increased more than 300%”

“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”

— Chad Halvorson
Founder & CEO, When I Work

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Level Up Your Marketing Without Increasing Your Headcount

Amplify Podcast Reach