“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Supercharge Your Sales with the Right Agency
Is your current student acquisition strategy failing to generate the enrollment numbers you’re aiming for?
- Impersonalized, broad-stroke recruitment plans that aren’t delivering the intended results?
- Disconnected advertising efforts not yielding a seamless and rewarding student journey?
- Throwing more budget towards underperforming strategies?
Now, imagine switching gears to working with a performance marketing agency that is focused on results, certain to transform your return on investment in student acquisition.
Single Grain is the performance marketing agency you need to inject new life into your online education recruitment strategy. We have a long history of helping institutions like yours achieve exceptional results, by combining smart strategies and technical expertise.
Best-in-Class Performance Marketing
At Single Grain, we approach performance marketing for online education with a laser focus on results. We delve into your unique educational landscape, understanding your courses, student demographics, and market dynamics. This way, all strategies we create are tailored specifically for your institution, not a generic solution.
We harness the power of cutting-edge technology and analytics to monitor, evaluate, and tweak our strategies for optimal student engagement and enrollment. You won’t just see improvements, you’ll understand how and why they happened. This means more control, increased student registrations, and a healthier bottom line for your educational institution.
Forget about an impersonal marketing agency – we’re all about creating solutions that work particularly for you. We target success and stop at nothing until we hit the bullseye. Let Single Grain guide you to an impeccable performance marketing strategy that leaves other online education providers in the dust.
Our services include:
- Custom marketing strategy development for online education
- Data Analytics and Reporting
- Student Acquisition and Retention
- Conversion Rate Optimization
- Brand Awareness Campaigns
- Multichannel Advertising
- Student Journey Mapping and Optimization
Discover Featured Podcast Episode
Diving Deeper on the LinkedIn UGC Strategy #2606
In this episode, we discuss LinkedIn's user-generated content (UGC) strategy and how it leverages AI to rank higher in search results. We highlight the gamification aspect of the strategy, where LinkedIn incentivizes users to post by giving them badges. While the increase in traffic is significant, Neil emphasizes the importance of focusing on key performance indicators (KPIs) that drive revenue and conversions, rather than just traffic numbers. We also mention the potential of AI-enhanced content and programmatic SEO for all websites.
Learn More About The Work We’ve Done
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Boosts Organic Search Results & Visibility with Single Grain
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Their Cost Per MQL by 72.49% with Single Grain
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454% growth in Google Ads revenue after account restructure.
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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454% Growth in Google Ads Revenue After Account Restructure
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107% Increase in Organic Traffic Through Content Marketing
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Spend and Leads Increased While Earning a More Efficient CPA
Frequently Asked Questions
And We Have The Answers
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What is performance marketing and how can a performance marketing agency help my business?
Performance marketing, particularly in the online education sector, is a specialized branch of digital marketing that zeroes in on generating tangible outcomes such as student enrollments, inquiries, and course sales. A performance marketing agency, with a focus on online education, can aid your institution by devising and executing campaigns tailored to meet these objectives. By meticulously monitoring and interpreting data, such an agency can fine-tune these campaigns to yield the highest possible return on investment (ROI), thereby propelling your educational institution’s growth.
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What are some common performance marketing tactics used by agencies?
Performance marketing strategies often employed by agencies in the realm of online education encompass techniques such as search engine marketing (SEM), social media promotions, affiliate partnerships, display advertisements, and email outreach. Each strategy carries its unique advantages and potential challenges. A proficient performance marketing agency, particularly one with expertise in the online education sector, can expertly guide you in selecting the optimal blend of strategies to accomplish your educational institution’s objectives.
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How can I measure the success of a performance marketing campaign?
The effectiveness of a performance marketing initiative in the online education sector can be gauged using a range of indicators, tailored to the unique objectives of the initiative. Frequently used indicators encompass click-through rates (CTR), conversion rates, cost per student acquisition (CPSA), return on educational ad spend (ROEAS), and student lifetime value (SLV). As your dedicated performance marketing partner, we leverage these indicators to monitor your initiative’s trajectory, making informed decisions to enhance performance and drive student engagement.
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How much does it cost to hire a performance marketing agency?
The investment required to engage a performance marketing agency in the online education sector is influenced by several elements, such as the scale and intricacy of your educational platform, the breadth of the marketing campaign, and the degree of proficiency needed. Typically, these agencies operate on a retainer or per-project basis, with costs varying from a few thousand dollars monthly to multiple tens of thousands per initiative. Nonetheless, it’s essential to consider the potential return on investment (ROI) and the enduring advantages of collaborating with a team of marketing specialists when assessing the financial commitment of hiring an agency.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
