
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
Is your current student recruitment strategy failing to generate the enrollment numbers you need?
Now, imagine switching gears to working with a performance marketing agency that is focused on results, certain to transform your return on investment in student recruitment.
Single Grain is the performance marketing agency you need to inject new life into your enrollment strategy. We have a long history of helping educational institutions like yours achieve exceptional results, by combining smart strategies and technical expertise.
At Single Grain, we approach education marketing with a laser focus on performance. We delve into your unique educational landscape, understanding your institution, student demographics, and market dynamics. This way, all strategies we create are tailored specifically for your educational institution, not one-size-fits-all.
We harness the power of cutting-edge technology and analytics to monitor, evaluate, and tweak our strategies for optimal results. You won’t just see improvements in student enrollment and engagement, you’ll understand how and why they happened. This means more control, increased student success, and a healthier bottom line for your institution.
Forget about an impersonal marketing agency – we’re all about creating solutions that work particularly for you. We target success and stop at nothing until we hit the bullseye. Let Single Grain guide you to an impeccable performance marketing strategy that outshines the competition.
Our services include:
In this episode, we discuss LinkedIn's user-generated content (UGC) strategy and how it leverages AI to rank higher in search results. We highlight the gamification aspect of the strategy, where LinkedIn incentivizes users to post by giving them badges. While the increase in traffic is significant, Neil emphasizes the importance of focusing on key performance indicators (KPIs) that drive revenue and conversions, rather than just traffic numbers. We also mention the potential of AI-enhanced content and programmatic SEO for all websites.
In the realm of digital marketing, performance marketing stands out for its emphasis on generating tangible outcomes such as student enrollments, inquiries, and course sales. As a performance marketing agency specializing in the education sector, we are committed to crafting and executing strategies that are tailored to meet these specific objectives. By meticulously monitoring and interpreting data, we fine-tune your campaigns to ensure optimal return on investment (ROI), thus fostering expansion and success for your educational institution.
Typical strategies employed by performance marketing agencies, particularly those specializing in the education sector, encompass search engine marketing (SEM), social media promotions, affiliate marketing, display advertising, and email marketing. Each strategy offers unique advantages and potential challenges. A proficient performance marketing agency will expertly guide you in selecting the most effective blend of these strategies to realize your educational institution’s objectives.
The effectiveness of a performance marketing strategy in the education sector can be evaluated using a range of indicators, tailored to the unique objectives of the strategy. Frequently used indicators encompass click-through rates (CTR), conversion rates, cost per student acquisition (CPA), return on educational ad spend (ROAS), and student lifetime value (SLV). As a performance marketing agency specialized in education, we leverage these indicators to monitor your strategy’s progress and make informed adjustments to enhance performance.
The investment required when engaging a performance marketing agency in the education sector hinges on several elements, such as the scale and intricacy of your educational institution, the breadth of the marketing campaign, and the degree of proficiency needed. Typically, these agencies operate on a retainer or per-project model, with costs spanning from a handful of thousands per month to multiple tens of thousands per initiative. Nevertheless, it’s crucial to measure the cost of securing such an agency against the prospective return on investment (ROI) and the enduring advantages of collaborating with a cadre of marketing specialists.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”