
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
Are your current marketing efforts not driving the consumer engagement and sales you’re aiming for?
Now, picture a shift towards a performance marketing agency that is laser-focused on results, poised to revolutionize your return on investment in the consumer industry.
Single Grain is the performance marketing agency you need to breathe new life into your consumer engagement strategy. We have a proven track record of helping consumer businesses like yours achieve outstanding results, by merging intelligent strategies with technical proficiency.
At Single Grain, we approach performance marketing with a keen eye on the consumer industry. We delve into your unique retail landscape, understanding your product, your customers, and the market dynamics. This way, all strategies we create are tailored specifically for your brand, not a generic solution.
We harness the power of cutting-edge technology and analytics to monitor, evaluate, and tweak our strategies for optimal results. You won’t just see improvements in your consumer engagement, you’ll understand how and why they happened. This means more control, increased sales, and a healthier bottom line for your consumer-focused business.
Forget about an impersonal marketing agency – we’re all about creating solutions that work particularly for you. We target success in the consumer market and stop at nothing until we hit the bullseye. Let Single Grain guide you to an impeccable performance marketing strategy that leaves your competitors trailing behind.
Our services include:
Ready to take your consumer brand to the next level? Let’s start the journey together.
In this episode, we discuss LinkedIn's user-generated content (UGC) strategy and how it leverages AI to rank higher in search results. We highlight the gamification aspect of the strategy, where LinkedIn incentivizes users to post by giving them badges. While the increase in traffic is significant, Neil emphasizes the importance of focusing on key performance indicators (KPIs) that drive revenue and conversions, rather than just traffic numbers. We also mention the potential of AI-enhanced content and programmatic SEO for all websites.
In the consumer industry, performance marketing is a digital strategy that zeroes in on achieving quantifiable outcomes such as customer acquisitions, lead generation, and sales. A performance marketing agency can be instrumental in crafting and executing campaigns tailored to these objectives. Through meticulous data tracking and analysis, the agency can fine-tune these campaigns for optimal return on investment (ROI), thereby propelling your consumer-oriented business towards sustained growth.
As a consumer-focused business, you may wonder about the strategies employed by performance marketing agencies. These often encompass search engine marketing (SEM), social media promotions, affiliate partnerships, display advertisements, and email campaigns. Each strategy has unique advantages and potential drawbacks. A proficient performance marketing agency will expertly guide you, suggesting the optimal blend of these strategies to effectively attain your consumer-oriented business objectives.
In the realm of consumer goods, the effectiveness of a performance marketing initiative can be gauged using diverse indicators, tailored to the unique objectives of the initiative. Frequently used indicators encompass the rate of clicks per display (CTR), the ratio of conversions, cost per customer acquisition (CPA), return on advertising expenditure (ROAS), and the value of a customer over their lifespan (CLV). As a performance marketing agency, we leverage these indicators to monitor your initiative’s trajectory, making informed decisions to enhance its performance.
The investment involved in partnering with a performance marketing agency is influenced by several considerations, such as the scale and intricacy of your consumer goods business, the breadth of the campaign, and the degree of proficiency needed. Typically, these agencies operate on a retainer or per-project model, with costs spanning from several thousand dollars monthly to substantial amounts per campaign. Nevertheless, the financial commitment of engaging an agency should always be evaluated in light of the anticipated return on investment (ROI) and the enduring advantages of collaborating with a squad of specialists.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”