We Have Driven Impact At

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Enhancing Lead Generation Efforts

Are you finding it challenging to attract high-quality student leads, despite investing significant resources into your recruitment efforts?

It’s disheartening, isn’t it? You’re doing everything right: hosting open days, creating engaging content, and strategizing — yet, the student leads aren’t coming in as expected. Even more concerning, the leads you do generate aren’t converting into enrollments. This critical hurdle can often delay your institution’s growth and success.

The solution lies with a specialized pay per lead agency — an agency that can deliver targeted, high-quality student leads that are more likely to enroll. This is where Single Grain steps in, but with a twist – we’re not just any pay per lead agency, we’re an agency with a focus on the education sector.

We don’t just aid your student recruitment efforts; we amplify them. Our data-driven strategies ensure you attract potential students who are genuinely interested in your courses and programs, increasing not just lead quantity, but quality as well.


Excelling in Pay Per Lead Services

At Single Grain, our objective isn’t just to get your educational institution ‘leads’ — we aim for profitable leads. Our extensive experience in the education sector means we’re adept at distinguishing casual inquiries from serious student prospects. This focus on quality ensures your admissions team spends their time converting high-potential leads instead of chasing down dead ends.

We implement cross-channel marketing strategies to reach your ideal students where they are. And with consistent A/B testing and campaign optimization, we ensure that we’re delivering the most effective messaging to drive enrollments.

Moreover, our pay-per-lead model means that we’re as committed to student recruitment success as you are. Your growth directly equals our success — creating a partnership rooted in shared educational goals.

Single Grain’s pay per lead services for the education industry include:

  • Lead generation strategy development
  • Goal setting and tracking
  • A/B testing and campaign optimization
  • Cross-channel marketing execution
  • Conversion rate improvement

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

This Is The Largest Opportunity & Biggest Miss When It Comes To Leads

In episode #2637, we discuss the importance of smart prioritization and warm leads in sales development. We emphasize the need for sales representatives to be more thoughtful and personalized in their outreach, rather than blasting a large number of people with generic messages. We also discuss the changes in email marketing and the need for businesses to adapt to new platforms and algorithms. We highlight the importance of taking an omnichannel approach to marketing to avoid being dependent on a single platform.

Learn More About The Work We’ve Done

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What makes your approach as a pay per lead agency unique?

    We recognize the distinct hurdles and prospects that come with pay per lead marketing in the education sector. Our squad has an extensive background in collaborating with educational institutions of all scales, spanning diverse disciplines. We elevate the traditional pay per lead paradigm, employing cutting-edge methodologies and technology to not only amass leads, but to guarantee they are of superior quality and have a high conversion potential. We customize our tactics to your particular requirements and goals, leveraging data-informed discernments to fine-tune our approaches and secure the most advantageous results for your educational establishment.

  • How does pay per lead marketing differ from traditional digital marketing strategies?

    Pay per lead marketing, when applied in the education sector, zeroes in on generating tangible, quantifiable results – prospective students. Unlike conventional digital marketing strategies that may aim to elevate institutional reputation or boost website visits, pay per lead directs every dollar towards attracting potential students who have shown interest in your educational offerings. This method can provide a more transparent return on investment, as you’re investing specifically in potential enrollees, not just clicks or impressions.

  • What are the most effective channels for pay per lead marketing?

    When it comes to pay per lead strategies in the education sector, the optimal channels can fluctuate depending on your unique educational offerings, intended learners, and the broader educational landscape. Nevertheless, frequently successful platforms encompass social media, search engine marketing, content marketing, and email marketing. Our team will collaborate with you to pinpoint the most effective channels for your educational institution. By utilizing our proficiency and evidence-based methodology, we guarantee that we’re engaging the right learners, in the right digital spaces, at the most opportune moments.

  • What kind of budget should I expect for a pay per lead marketing campaign?

    The investment required for a pay per lead initiative can fluctuate significantly, influenced by your unique objectives, the level of competition within the education sector, and the platforms we’re utilizing. We collaborate intimately with our clients to devise a tailored strategy that harmonizes with their financial capacity and aspirations. We uphold the principle of clear-cut pricing and consistently communicate expenses beforehand, guaranteeing no unexpected charges. For a complimentary consultation and bespoke proposal, we invite you to reach out to us!

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Elevate Enrollment Now

— Testimonials

Our Creds


— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik


Level Up Your Marketing Without Increasing Your Headcount

Elevate Enrollment Now