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Capturing the Lucrative Potential of Paid Search

Are you investing time and resources into your healthcare organization's paid search efforts, but not witnessing the desired patient engagement or returns? Perhaps you're finding it challenging to keep pace with the ever-evolving landscape of Google algorithms and PPC best practices in the health sector?

These are common hurdles that can hinder your healthcare organization's growth and dilute your marketing initiatives. It's a complex and often daunting landscape. However, mastering the paid search game can lead to more high-quality patient leads, increased website traffic, and ultimately, more appointments and better patient care. But how do you unlock this potential?

That's where Single Grain comes in. We're armed with extensive knowledge and experience in the paid search arena, specifically tailored for the healthcare industry. Whether you need to start from scratch or refine your existing strategy, we specialize in creating dynamic, data-driven paid search campaigns targeted for maximum impact and ROI in the health sector.


We Specialize in Crafting High-Reward Paid Search Strategies

First, we delve deep into the health industry and your target audience to craft a bespoke paid search strategy. By understanding your unique needs and goals within the healthcare sector, we can effectively maximize your ad spend.

Next, we implement the strategy, but our work doesn’t stop there. We continuously monitor the campaigns and fine-tune them based on performance data. This process is key in maintaining effectiveness, optimizing patient conversions, and reducing cost per acquisition over time.

Our ultimate goal is not only to drive more traffic to your healthcare website but to attract high-quality leads who are likely to convert into patients. Working with Single Grain ensures your healthcare business gets the most out of every dollar spent on paid search.

Our key paid search services include:

  • PPC Campaign Management
  • Conversion Rate Optimization
  • Target Audience Research
  • Comprehensive Keyword Analysis
  • A/B testing and Ongoing Optimization
  • Custom Reporting and Analysis

Are you ready to attract more patients and elevate your healthcare services? Let's optimize your paid search strategy together.

Learn More About The Work We’ve Done

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What are the unique benefits of using paid search services for my business?

    Investing in paid search services can provide your healthcare business with an immediate increase in exposure. In contrast to organic methods, which might require a significant amount of time to yield results, paid search can propel your health services to the forefront of search results in an instant. It's an unparalleled instrument for pinpointing specific patient demographics and geographical areas, ensuring you connect with the right patients when they need you most. Moreover, with paid search, you have the ability to manage your budget, bid tactically, and derive crucial insights from detailed analytics. This empowers you to consistently refine your campaigns for optimal return on investment in the health industry.

  • How can paid search services help improve my company's online presence?

    Investing in paid search services can dramatically boost your online visibility, placing your healthcare business at the forefront of search results. This strategic move can amplify your reach, drive more patient traffic to your website, and ultimately, increase patient engagement and appointments. Paid search is also incredibly adaptable, enabling you to tailor your approach based on specific keywords, demographics, geographical areas, and more. With the right know-how, paid search can assist you in connecting with your desired patient population more efficiently, guiding more potential patients to your website and enhancing your overall digital footprint in the health industry.

  • What kind of businesses should invest in paid search services?

    Healthcare providers and organizations, regardless of their size or scope, can significantly benefit from paid search services. Whether you're a local clinic striving to draw in patients from your community, or a large-scale healthcare network aiming to broaden your reach, paid search can be meticulously adapted to your unique requirements. It proves especially advantageous for health-focused entities with a robust online presence, those operating in fiercely competitive healthcare markets, and those targeting specific patient demographics. Remember, the secret to achieving success with paid search hinges on comprehending your patient base and designing strategic campaigns that resonate with them.

  • How does the process of setting up paid search services work?

    Our approach commences with a comprehensive analysis of your healthcare business goals, target demographics, and the competitive medical landscape. This crucial step enables us to pinpoint the most effective keywords to focus on, craft persuasive ad copy, and establish an efficient bidding strategy for your paid search campaign. Additionally, we'll engineer a conversion-focused landing page to ensure that when a user engages with your ad, they're more inclined to perform the intended action. Throughout the campaign's lifespan, we'll persistently supervise and fine-tune your campaign for peak performance. We're firm believers in open communication, hence, you'll be provided with regular updates detailing the progress and outcomes of your campaign.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

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— Testimonials

— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth


Level Up Your Marketing Without Increasing Your Headcount

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