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Capturing the Lucrative Potential of Paid Search

Are you investing time and energy into your game's paid search efforts but not seeing the desired player engagement or returns? Perhaps you're finding it challenging to keep up with the ever-evolving landscape of Google algorithms and PPC best practices in the gaming industry?

These are common hurdles that can hinder your game's growth and undermine your marketing efforts. It's a complex and often daunting battlefield. However, mastering the paid search game can translate into more high-quality player leads, increased game traffic, and ultimately, more in-game purchases. But how do you unlock this potential?

That's where Single Grain comes in. We're equipped with extensive knowledge and experience in the paid search arena, specifically tailored for the gaming industry. Whether you need to start from scratch or refine your existing strategy, we specialize in creating dynamic, data-driven paid search campaigns targeted for maximum impact and ROI in the gaming world.


We Specialize in Crafting High-Reward Paid Search Strategies

First, we delve deep into the gaming industry and your target player base to craft a bespoke paid search strategy. By understanding your unique needs and objectives, we can effectively maximize your ad spend, ensuring your game gets the visibility it deserves.

Next, we roll out the strategy, but our quest doesn't end there. We continuously monitor the campaigns and fine-tune them based on performance data. This process is crucial in maintaining effectiveness, optimizing player conversions, and reducing cost per acquisition over time.

Our ultimate goal is not only to drive more traffic to your game's website but to attract high-quality leads who are likely to convert into dedicated players. Partnering with Single Grain ensures your game gets the most out of every dollar spent on paid search.

Our key paid search services for the gaming industry include:

  • PPC Campaign Management
  • Conversion Rate Optimization
  • Target Audience Research
  • Comprehensive Keyword Analysis
  • A/B testing and Ongoing Optimization
  • Custom Reporting and Analysis

Learn More About The Work We’ve Done

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What are the unique benefits of using paid search services for my business?

    Investing in paid search services can propel your gaming business into the spotlight in an instant. Unlike organic approaches that might require a lengthy waiting period to bear fruit, paid search can catapult you to the top of search rankings in a heartbeat. It serves as an unparalleled instrument for honing in on particular player demographics and regions, ensuring your game reaches the right players at the most opportune moments. Moreover, with paid search, you're in the driver's seat when it comes to budget management, strategic bidding, and deriving actionable insights from in-depth analytics. This empowers you to perpetually fine-tune your campaigns for optimal return on investment.

  • How can paid search services help improve my company's online presence?

    Paid search services can dramatically amplify your gaming business's online visibility by securing a commanding position in search results. This strategy can catalyze a surge in recognition, gamer traffic, and in-game purchases. Paid search is also remarkably adaptable, enabling tailored campaigns based on gamer-specific keywords, demographic data, geographical location, and beyond. With the appropriate know-how, paid search can propel you to connect with your desired gaming community efficiently, funneling more engaged players to your platform and bolstering your overall digital footprint in the gaming industry.

  • What kind of businesses should invest in paid search services?

    Enterprises across the spectrum, including those in the gaming industry, can reap significant advantages from paid search services. Whether you're a budding indie game developer aiming to draw in local gamers, or a major gaming platform targeting a worldwide audience, paid search can be meticulously customized to meet your unique requirements. It's especially advantageous for businesses with a robust digital presence, those operating in fiercely competitive markets, and those with well-defined target player demographics. Remember, the key to triumph with paid search hinges on comprehending your player base and designing strategic campaigns that resonate with them.

  • How does the process of setting up paid search services work?

    Our journey together begins with an in-depth exploration of your gaming business goals, your target player base, and the competitive gaming landscape. This crucial step enables us to pinpoint the most effective keywords to focus on, craft engaging ad text, and establish a bidding strategy tailored to your campaign. To maximize player engagement, we'll also develop a landing page optimized for conversions. This ensures that when a player clicks on your ad, they're more likely to engage in the desired action. As your campaign unfolds, we'll remain vigilant, fine-tuning elements for peak performance. We're firm believers in open dialogue, so you can expect regular updates detailing your campaign's progression and achievements.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

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— Testimonials

— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth


Level Up Your Marketing Without Increasing Your Headcount

Work With Us