Does it feel like your paid search campaigns are faltering, not delivering the visibility or resulting conversions you were hoping for?
It’s a problem faced by many – no matter how much money you pour into Google Ads, Bing Ads, or social media promotion, your ROI seems to stagnate or even decline. This can leave you frustrated and questioning the effectiveness of paid search as a whole.
But don’t lose hope just yet. Your frustrating experience doesn’t mean that paid search is ineffective; it just means that your campaigns need a new approach. It’s time to work with an expert paid search agency who knows the tips and tricks of the trade to turn around your ROI.
Single Grain knows the paid search field inside and out. Our expert team utilizes a mix of strategic research, data-driven decisions, continuous optimization, and creative approaches to breathe new life into your campaigns.
As experts in paid search management, Single Grain can refine your search strategies to drive better visibility, more traffic, and online growth. Our team continually tracks campaign performance, testing and tweaking to ensure maximum return on your investment.
We don’t rely on guesswork. Instead, leveraging comprehensive data and analytics, we fine-tune your campaigns and ads to better target the audience you’re trying to reach. And it’s not just about getting clicks, we focus on getting engagement from those most likely to convert.
In a digitally saturated market, Single Grain can be your guiding light, leading your paid search campaigns towards success. Our goal is forging a lucrative, long-lasting online presence for your brand.
With Single Grain as your paid search agency, expect services such as:
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising towards brand marketing and full-funnel approaches, stressing importance of impression-based channels for long-term growth. They explore the move from conversion to awareness phases, challenges of attribution, and unreliability of data. The talk emphasizes investing in top-of-funnel traffic, the role of data analytics, and the need for patience in campaigns for sustainable growth, noting not all can be precisely measured.
We pride ourselves on our holistic approach to paid search. We don’t just set up campaigns and let them run – we constantly analyze, tweak, and optimize to ensure maximum ROI. Our team combines industry experience, technological prowess, and creative thinking to deliver results that align with your business objectives. We understand that each business is unique, so we tailor our strategies to meet your specific needs and goals, while also keeping up with the ever-changing landscape of paid search.
Paid search, also known as pay-per-click (PPC), is a form of digital marketing where advertisers pay each time a user clicks on one of their online ads. Unlike organic SEO, which relies on unpaid, natural rankings due to its inherent relevancy to search query, paid search allows you to pay for the chance to show up at the top of search engine results. This unique aspect allows for immediate results and greater control over your online presence.
The platforms we use as a paid search agency largely depend on the specific needs and goals of your business. However, we are proficient in a variety of platforms including Google Ads, Bing Ads, and social media platforms like Facebook and LinkedIn. Our team is adept at identifying and utilizing the platforms that will provide the greatest return on investment for your specific business, ensuring your ads reach the right people at the right time.
The budget for paid search marketing can vary greatly depending on your business size, industry, and objectives. There’s no one-size-fits-all answer. However, we’re here to provide guidance and work with you to determine a budget that makes sense, while aiming to provide a solid return on your investment. Remember, the beauty of paid search marketing is that you only pay when someone clicks on your ad, making it a cost-effective approach to reaching your target audience.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
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