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Is Your Media Buying Strategy Missing the Mark?

Are your advertising efforts in San Diego not yielding the anticipated return on investment (ROI)? Does your media buying approach require a significant overhaul? It’s okay, you’re not the only one. Numerous businesses in your shoes grapple with ineffective media investments and low engagement rates.

Discovering a bespoke media buying strategy can dramatically transform your advertising approach, propelling improved business performance and customer engagement. With a proficient media buying agency from San Diego at your helm, your business will adeptly navigate the intricate media terrain, ensuring your ad campaigns connect with the right audience at the right moment – and in the right locale.

Single Grain, a specialized media buying agency, excels in crafting cost-effective and ROI-centric media strategies, positioning your ads where they’ll generate the maximum impact. Our team of media buying maestros is committed to delivering results-driven solutions that align with your brand’s distinct needs, right here in San Diego.


Your Success is Our Mission

At Single Grain, we’re dedicated to making your media buying campaigns thrive, right here in San Diego. Our strategy is rooted in understanding your audience, evaluating your unique business needs, and then crafting a media buying plan that creatively communicates your brand’s message.

Our data-driven approach allows us to provide insights into the type of media that resonates most with your San Diego audience. We identify the optimal timing and venue, using this information to deliver a media plan that ensures maximum ROI. Our continuous monitoring and optimization efforts allow us to fine-tune your campaigns, making necessary adjustments to keep your brand in the spotlight.

We’re focused on delivering results, helping you maximize your ad spend, ensuring your message reaches the intended demographic in San Diego, thereby driving conversions and boosting your brand visibility.

Single Grain’s media buying services in San Diego include:

  • Comprehensive media planning
  • Competitive market analysis
  • Negotiations and media buying
  • Campaign performance tracking
  • Continuous campaign optimization

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

How Google and Meta Are Using AI To Make Ads Easier For You

In this episode, we discuss how Google and Meta are using AI to make advertising easier and more effective. We highlight Performance Max and Advantage Plus, responsive search ads, AI-generated images and headlines. We emphasize the importance of embracing AI in marketing for future success.

Learn More About The Work We’ve Done

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What makes a media buying agency unique from other marketing agencies?

    As a media buying agency rooted in San Diego, our forte lies in procuring, strategizing, and negotiating advertising space across diverse media channels. Our proficiency enables us to lock in prime ad spots at the most economical prices. Unlike other marketing agencies that provide an array of services, our sole focus is to ensure your message reaches the right audience, in the right context, at the perfect moment. Our team’s profound knowledge of the media ecosystem, coupled with our robust connections with media outlets, gives us a unique edge to yield the best outcomes for your business in this dynamic city.

  • How is media buying different from typical marketing strategies?

    While conventional marketing approaches in San Diego may encompass a broad spectrum of activities such as crafting compelling content, optimizing for search engines, or managing social media platforms, media buying takes a different route. This process is centered around the tactical procurement of advertising slots that are most likely to captivate your target demographic. It’s a niche expertise that demands comprehensive market analysis, adept negotiation skills, and a profound grasp of evolving media patterns. As a media buying agency, our primary objective is to amplify your return on investment by guaranteeing your advertisements resonate powerfully with your intended audience.

  • What are the best channels for media buying?

    Identifying the optimal avenues for media purchases is a process that hinges on your unique business goals and the demographics you’re targeting. Here in San Diego, our team deftly navigates a diverse media landscape, from time-honored channels such as television, radio, and print, to the dynamic realm of digital platforms like social media, search engines, and websites. Each campaign we craft is distinct, drawing on our deep-seated industry expertise and data-driven strategies to pinpoint the channels that will yield the greatest impact for your business. Bear in mind, the goal isn’t to have a presence on every platform, but rather to be present where your audience is most engaged.

  • What budget should I set aside for effective media buying?

    Investing in a media buying agency in San Diego isn’t a one-size-fits-all proposition. The financial commitment can fluctuate significantly, influenced by factors such as your business’s scale, aspirations, and the competitive dynamics of your industry. We understand that, and that’s why we’re committed to crafting a tailored strategy that aligns seamlessly with your financial capacity while driving a robust ROI. Our objective is to ensure that your media buying investment is laser-focused on propelling your unique business goals. Curious about how we can help amplify your brand’s visibility? We invite you to connect with us for a complimentary consultation to explore the potential we can unlock together.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Maximize Media ROI

— Testimonials

Our Creds


— Our clients love us

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik


Level Up Your Marketing Without Increasing Your Headcount

Maximize Media ROI